Magnolia Plaza People's Café (白玉兰广场人民咖啡店)

---

Attraction Overview

The "People's Café with a View" (commonly listed on Dianping as "People's Café with a View · Baiyulan Plaza Branch", also known as "Baiyulan People's Café," "North Bund People's Café," or "Café with a View") is located on the L floor of the sky lobby in the office building at the core landmark of Shanghai's Hongkou District North Bund, Baiyulan Plaza. The official unified address is: L Floor, Sky Lobby, Baiyulan Business Building, 501 East Daming Road, Hongkou District. Many notes mention floors 50/51/53, but these all refer to the same sky lobby level.

Baiyulan Plaza, where this café is located, is currently the complex housing the tallest building in Puxi. It faces the Lujiazui area across the river and the Bund to the south, forming the most classic "Golden Triangle" on both sides of the Huangpu River. North Bund is positioned by Shanghai as the "world’s reception room," gathering numerous shipping headquarters and international companies. This café acts like a high-altitude reception room for this "world’s reception room"—you can enjoy nearly 360° floor-to-ceiling glass views, eye-level views of the Oriental Pearl Tower and the Lujiazui "three-piece set," and overlook the bend of the Huangpu River. You can also gaze into the distance at the Bund’s historic buildings and the North Bund shipping buildings. It is considered by many photographers and urban landscape enthusiasts as a "budget-friendly high-altitude viewing spot" in Shanghai.

The sky lobby itself is a huge "sky reception room": with very high ceilings and open space, surrounded by a full circle of floor-to-ceiling glass walls, offering nearly 360° panoramic views. To the east and south, you can see the Oriental Pearl Tower and the Lujiazui "three-piece set" at eye level or slightly from above; to the west, you can see the Bund’s historic buildings and the large bend of the Huangpu River; to the north lies the North Bund shipping buildings and the "Little Egg" Binjiang Road. Many bloggers describe the views here as "eye-level three-piece set," "overlooking the entire Huangpu River," "a full 360° panoramic floor-to-ceiling window," and "unobstructed view of the river bend," indicating not only a wide view but also excellent height and angle.

The interior design follows a minimalist + stylish theme: a white-toned bar counter paired with colorful soft furnishings, tiered cute dolls, monkey-shaped pendant lights, bright casual chairs, and various Instagram-worthy small decorations add a touch of trendy Chinese style and fun beyond the office building’s upscale feel. The window seats are irregularly arranged, with many seats offering direct river views; the central area consists of regular seating and the bar area. Many notes mention this place is "suitable for working on a laptop, reading, or daydreaming," "you can sit with a coffee all afternoon," and "solo visitors can feel comfortable staying here." The overall atmosphere is quiet, not the noisy kind of trendy café.

This café became a hit on Xiaohongshu for two main reasons: first, its cost-effectiveness with "small money for a large cup": drinks mostly start at ¥30, with coffee averaging ¥33–50, so you can spend a whole afternoon at high altitude for just around ¥30–40 (~$4–6 USD) per person; you can even visit the sky lobby public area for free (¥0) to enjoy the view, making it a great "budget alternative" to the Oriental Pearl Tower or Shanghai Tower observation decks, which often cost hundreds of yuan. Second, it offers a unique "robot-guided entry ritual": most of the time, you need to register at the first-floor office lobby via a service robot or front desk to get access/passcode, then the robot guides you to take the designated elevator directly to the L floor, adding a strong tech vibe.

From a city culture perspective, North Bund, together with the Bund and Lujiazui, forms Shanghai’s most iconic skyline. Many bloggers link this spot with North Bund riverside green spaces, North Bund Maritime Park, the International Port Building underpass photo spot, the Bund’s "Little Egg," and Manner Guoke Binjiang store to create a high-quality citywalk route. For tourists, this is not just a café but an excellent window to understand the "Shanghai skyline" and the "development history of both sides of the Huangpu River."

It’s worth noting that the "People's Café" brand has sparked nationwide discussions over its name and trademark. According to a report by Shanghai Observer, the first store at the Sihang Warehouse has posted a "temporarily closed" notice, and the Baiyulan Plaza branch has obscured the "People's Café" wording on its signage, with parts of the name covered on screens and promotional materials. However, the café’s cultural product packaging inside still shows "People's Café" and the five-pointed star logo. Therefore, on-site you might see more of the names "Café with a View" or "People's Café with a View" rather than the full "People's Café" name, but on Dianping, navigation apps, and Xiaohongshu, people still commonly search for "People's Café with a View (Baiyulan Plaza Branch)."

Overall, this is a "hidden" observation deck combining high-altitude views, coffee and afternoon tea, a nighttime bar, and urban photography. Whether you are visiting Shanghai for the first time and want the most affordable way to "own the three-piece set," or you have visited many times and want to see both sides of the Huangpu River from a new angle, this spot is definitely worth setting aside time to experience.

Best Seasons and Times

Best Seasons

Spring and Autumn (March–May, September–November) offer the best overall experience:

• Comfortable temperatures, moderate humidity, and clear air make the architectural lines along both sides of the Huangpu River crisp and distinct;
• Ideal for daytime views and capturing sunsets in the evening. Many bloggers recommend “enjoying coffee on an autumn afternoon while waiting for the sunset”;
• Arriving around 4:00 PM allows you to capture the golden glow casting over the Lujiazui skyline’s iconic trio of buildings, creating a strong atmospheric vibe.

Summer (June–August):

• Long daylight hours and late sunsets are perfect for sitting from day into night, fully recording the city’s transformation “from light to dark”;
• However, the sunlight by the window can be intense. Some note, “In summer, the sun by the window is strong, so eat your cake quickly or it affects the taste; the air conditioning is somewhat insufficient”;
• Glass reflections are more severe, so when taking photos, you need to keep your phone close to the glass or use phones with AI anti-reflection features for post-processing;
• The outdoor humidity and heat are noticeable, but enjoying the river breeze and watching the clouds in the air-conditioned high-rise offers a “cool city vacation” experience.

Winter (December–February):

• Although outdoor temperatures are low, the café’s indoor space is well-heated, so the view is completely unaffected;
• Winter often brings good air transparency, perfect for shooting clear skyline silhouettes;
• If you plan to combine the café visit with outdoor spots like Beiwaitan Riverside Green Space (北外滩滨江绿地) and Waibaidu Bridge (外白渡桥), be aware that “the riverside wind can be as sharp as ice blades,” so be sure to bring scarves, hats, and other warm gear.

Best Times of Day

Morning (around 10:00 AM):

• Fewer people, ideal for empty scene shots and quiet atmosphere photos;
• Lighting is mostly backlit, making selfies challenging, better suited for environmental and cityscape shots.

Afternoon 4:00–6:30 PM (Golden Hour):

• The best overall time for views and photography:
  • Around 4:00 PM, the light is soft and great for portraits;
  • Between 5:00–6:00 PM, you can capture dusk and colorful sunsets;
  • From 6:00–6:30 PM, Lujiazui and The Bund (外滩) lights gradually turn on, transitioning the city from golden hues to blue-purple tones;
• Many photography bloggers recommend “arriving around 4 PM to catch both sunset and night scenes.”

After 7:00 PM (Nighttime):

• The lights of The Bund and Lujiazui are fully illuminated, perfect for night silhouette and city light sea shots;
• Indoor lighting is stronger, causing more glass reflections, so pay extra attention to angles and keep your phone close to the glass when shooting;
• At certain times, the robot serving system may stop operating, so call ahead to confirm staff assistance (see “Transportation” section for details).

Tips to Avoid Crowds

• Weekday afternoons: During office lunch breaks, the lobby is busy but the café is relatively empty, suitable for those who dislike queues;
• Holidays, summer, and peak seasons like National Day: The café sees a significant increase in visitors. Some report “waiting 40 minutes in line at 12:40 PM on May Day just to order coffee.” Starting August 2024, a “reservation-only” system is in place, so booking ahead during peak times is essential;
• To balance sightseeing, photography, and comfort, it’s recommended to visit on weekday afternoons or weekends around 4:00 PM during spring or autumn. This way, you have a good chance of securing a prime spot and can stay from daylight into the night.

---

Transportation and Entry Process

Metro

Preferred option: Metro Line 12, International Passenger Transport Center Station, Exit 3

This is the recommended way to arrive according to almost all guides:

1. Take Metro Line 12 and get off at International Passenger Transport Center Station (国际客运中心站);
2. Exit from Exit 3 — the closest and most convenient exit to Baiyulan Plaza (白玉兰广场);
3. After exiting, look up to see the tall buildings of Baiyulan Plaza. Follow the signs and walk about 3–8 minutes to reach the Lobby of Baiyulan Business Building, 501 East Daming Road (东大名路501号 白玉兰商务楼大堂).

Common walking routes (vary slightly by blogger):

• Exit Exit 3 → enter Baiyulan Plaza mall entrance → Starbucks on the left front → escalator to the right of Starbucks up one floor → turn left towards “office building” direction → then turn left and walk straight to the service desk, where you’ll see the robot area nearby;
• Or walk along the ground or underground corridor directly to Baiyulan Plaza, always aiming for the “tallest office building in the middle.”

If coming from other areas:

• The Bund (外滩) / East Nanjing Road (南京东路) / People’s Square (人民广场): Take Line 2 or Line 10 to East Nanjing Road Station (南京东路站), then transfer to Line 12 to International Passenger Transport Center Station;
• Lujiazui (陆家嘴): Take Line 2 from Lujiazui Station to East Nanjing Road Station, then transfer to Line 12; or walk/take a taxi via Waibaidu Bridge (外白渡桥), North Suzhou Road (北苏州路), and North Bund Riverside Green Space (北外滩滨江绿地) for a citywalk to Baiyulan Plaza.

Bus

Several bus lines (such as 13, 37, 135, 934) stop near East Daming Road and Changzhi Road around Baiyulan Plaza, but traffic jams during peak hours are common. Many notes warn, “These spots are accessible, but don’t take a taxi — the traffic jams are nerve-wracking.” For visitors, metro + walking is more reliable and time-saving.

Driving and Parking

• Baiyulan Plaza has an underground parking lot. Many notes mention, “There is underground parking; you can enter the office building directly from the Baiyulan parking lot on the first floor.”
• However, since the café is inside the office building, your spending there does not count toward Baiyulan Plaza points nor can it be used to offset parking fees. Parking fees must be paid according to the plaza’s standard rates.
• It’s recommended that self-driving visitors limit their high-altitude viewing time to 2–3 hours, or plan visits to other North Bund (北外滩) attractions together to balance parking costs.

Finding the Right Building: Entering the Baiyulan Business Building Lobby

Baiyulan Plaza is a complex with a mall and multiple office buildings. When heading to the café, pay special attention:

• The target is “501 East Daming Road, Baiyulan Business Building”, usually the tallest office building in the middle of the plaza;
• Don’t be confused by the mall area. Only after entering the office building lobby can you start heading to the sky lobby on level L.

After entering the lobby:

• Generally, walk to the right to see the service desk/reception;
• The robot gathering area is on or near the left side of the service desk.

Robot Guide: Core Process for Going Upstairs

As of the second half of 2024, the process is roughly as follows:

1. Make a reservation in advance to get a password (see “Tickets and Consumption Information” section):

   • Starting from August 12, 2024, the store requires reservations;
   • After a successful reservation, the store will provide a four-digit password to enter on the robot.

2. Find the dedicated robot in the lobby:

   • Enter the office building lobby → walk right to the service desk area;
   • On or near the left side of the service desk, you’ll see multiple service robots. One blogger mentioned, “The robot area is right opposite Gaga”;
   • Find the robot with a screen labeled “People’s Café (人民咖啡馆)” or “Café with a View (看得到风景的咖啡馆)”.

3. Enter the password and follow the robot upstairs:

   • On the robot screen, select “People’s Café”;
   • Enter the four-digit password received during reservation (old passwords like “1969” circulating online are mostly invalid; always use the password provided by the store that day);
   • The robot will activate and automatically lead you through the gate to the designated elevator;
   • Once inside the elevator, do not press any buttons; the robot will select the floor automatically and take you directly to the sky lobby on level L.

The whole process feels very high-tech, with almost zero social interaction, perfect for introverts and elderly visitors who prefer not to ask for directions.

Nighttime and Special Hours

• Some bloggers report: robots may not operate at night;
• In such cases, you usually need to:
  • Call the café directly from the first floor;
  • Staff will come downstairs to escort you, or after registering at the front desk, someone will accompany you to take the elevator to level L;
• It’s recommended to confirm the business hours and entry method by phone in advance if planning a nighttime visit, to avoid arriving downstairs and being unable to go up.

Walking Connections to Nearby Attractions

From Baiyulan Plaza, you can easily walk to several popular North Bund photo spots:

• Just a few minutes across the street to the “Little Egg at the Bund” (外滩小巨蛋) and Little Egg Riverside Road (小巨蛋滨江道);
• About a ten-minute riverside walk to the International Port Building underpass photo spot and Manner Coffee Guoke Riverside Store / M Stand Guoke Riverside Store;
• Further south, you can walk along North Suzhou Road (北苏州路) and Waibaidu Bridge (外白渡桥) to reach the Bund and Nanjing Road Pedestrian Street (南京路步行街), completing a full citywalk route.

---

---

Ticket and Expense Information

Is a Ticket Required?

The "People’s Café with a View" (看得到风景的人民咖啡馆) is essentially a café located in a high-level sky lobby rather than a traditional scenic viewing platform, so there is no official ticket:

• Access to the L-level sky lobby and non-café areas is generally free;
• Many reviews clearly state "it’s free first and foremost," "no ticket needed, you can slowly enjoy the view with a coffee, or even without ordering coffee," and "there is a free viewing area where you can casually take photos that look great";
• You can take photos in the public areas of the sky lobby without purchasing anything in the café.

Expense Level and Average Spending Reference

1. Basic Drink Prices

• Coffee typically ranges from ¥33–50 (~$5–7 USD);
• Iced Americano is about ¥30+ (~$4+ USD);
• Other drinks are priced similarly to mid-to-high-end city cafés;
• Many people have tested that "an average of ¥30 per person can last you an entire afternoon."

2. Desserts and Set Menus

• Common single items:
  • Sea Salt Cheese Mille Crepe, Sea Salt Mille Crepe, Coffee Cigar Cake, Gong Xi Fa Cai Cake, etc.;
  • Single pieces usually cost around ¥50–60 (~$7–9 USD);
• Afternoon tea and set menus:
  • ¥268 double afternoon tea set: usually includes two cakes, two drinks, waffles, fruit, etc. At certain times, this is used as a minimum spend to secure a window seat;
  • Dianping ¥248 double set: average coffee price ¥33–50, about ¥75 per person, offering good value;
• Cocktails and alcoholic drinks:
  • Evening cocktails mostly under ¥100 ($14 USD), pairing with desserts for about ¥130–140 ($19–20 USD) completes a light high-altitude drink experience.

Window Seats and Minimum Spend Policy (Subject to On-site Confirmation)

• Most of the time:
  • Window seats with views require advance phone reservation; some time slots require purchasing the double afternoon tea set or meeting a certain minimum spend (some bloggers say "you need to spend 200+ yuan to sit by the window");
  • However, many visitors report that in practice, many window seat guests did not order the double set, indicating some flexibility in enforcement;
• Non-window seats:
  • Generally no mandatory minimum spend; ordering a single drink allows you to stay for a long time;
  • You can also just take photos in the public sky lobby area without buying anything.

Reservation and Management System

Early Stage:

• You needed to register your ID at the first-floor front desk to get an access card; the staff would instruct you to take elevators labeled K, L, N, M, etc., and swipe the card to go directly to the L level.

Recent (2023–2024):

• Most of the time, you can go upstairs via robot + phone password without manual registration;
• Access to the sky lobby and some viewing areas is completely free.

Important Change from August 12, 2024:

• According to notes from 2024-08-12:
  • The Magnolia Plaza "People’s Café with a View" started implementing a "reservation required" policy;
  • You must book in advance by phone or platform; after successful booking, the business provides an upstairs password;
  • Upon arrival on the first floor, enter the password on the robot, which will escort you to the L level;
  • On that day, a blogger who arrived without a reservation was exceptionally allowed in because the quota was not full, indicating that not reserving risks being denied access.

Therefore, from the second half of 2024 onward, it is recommended to treat this as a reservation-required venue, especially on weekends, holidays, and if you want a window seat—please plan ahead.

Discounts and Combo Tickets

• Currently, there are no official discounts for students, seniors, families, etc.;
• There are no combo tickets with other observation points (such as Oriental Pearl Tower, Shanghai Tower Observation Deck, Duoyun Bookstore flagship store, etc.);
• However, in many guides, it is often recommended as a "cost-effective alternative for high-altitude views," replacing several hundred yuan observation deck tickets with just a few dozen yuan coffee expense, offering excellent value.

Opening Hours (Subject to On-site Notice)

• Opening hours have varied:
  • Early reports said "9:00–18:30 daytime as café, 19:00–23:00 evening as bar (THE PEOPLE)";
  • Recent notes mention "08:00–19:00," suggesting the night bar may have been adjusted or suspended;
• It is recommended to confirm the day’s opening hours and whether the night bar mode is open via Dianping or phone before you go to avoid disappointment.

---

---

Recommended Duration of Stay

30–60 Minutes: Quick Visit

Suitable for visitors short on time who just want to “experience the three iconic spots for free”:

• Allocate 10–20 minutes for walking from the metro station, finding the robot in the lobby, entering the code, and going upstairs;
• Upon arriving at Level L, quickly take photos in the sky lobby public area and by the floor-to-ceiling windows. Key photo spots include:
  • The large window facing the Lujiazui Three Iconic Buildings (三件套);
  • The corner where you can see both the Huangpu River and the 外滩 (The Bund);
  • The curved staircase at the café entrance, etc.;
• Without making any purchases inside, you can leave right after taking photos, keeping your total stay within 30–40 minutes.

1.5–3 Hours: Standard Experience

Ideal for most visitors, couples, or small groups of friends:

• Book your time slot in advance and specify if you want a window seat or an afternoon tea set; try to arrive around 4:00 PM;
• Order a coffee or a simple dessert (around ¥30–70 per person, ~ $4–10 USD), find a seat with a good view, and enjoy chatting while admiring the river scenery;
• It’s recommended to stay for at least 1.5 hours:
  • Spend the first half capturing daytime and dusk scenes;
  • Spend the second half waiting for the Lujiazui lights to come on and enjoy the transition “from sunset to nightfall”;
• If you purchase the ¥268 two-person afternoon tea or a package from Dianping, allow 2–3 hours to leisurely enjoy desserts, ice cream, and coffee.

Half Day: In-Depth Experience + North Bund Citywalk

Perfect for photography enthusiasts and visitors wanting a comprehensive experience of the North Bund:

• Morning:
  • Arrive around 10:00 AM at Baiyulan Plaza, take photos of the “low-angle three iconic buildings” from the 3rd-floor terrace (Baiyulan Viewing Platform, near MUFMUF Fish Flavor Cuisine);
  • Around 11:00 AM, enter the café to shoot indoor wide shots and portraits by the windows when it’s less crowded;
• Afternoon:
  • From 1:00 to 3:00 PM, work, read, or relax in the café to soak in the atmosphere of “working atop the tallest building in Puxi”;
  • From 3:30 to 5:30 PM, focus on shooting dusk and sunset scenes, using ground reflections and glass framing to capture “sky mirror” effects, silhouettes, and other stunning shots;
• Evening and Night:
  • Around 6:00 PM, head downstairs and walk to the 小巨蛋 (Little Egg) on the Bund, North Bund Riverside Green Space, International Port Building bridge arch photo spots, Manner Guoke Riverside Store, etc., to continue shooting riverside night scenes.

Full Day: Combine with North Bund and The Bund

If you plan to link the café with the entire North Bund riverside line, the 外滩 (The Bund), 南京路 (Nanjing Road) pedestrian street, and other spots, a full day can be well spent:

• Morning: shoot daytime scenes at the café;
• Afternoon: photograph various spots along the North Bund and Beisuzhou Road area;
• Evening and night: visit Waibaidu Bridge, The Bund viewing platforms, and continue night photography;
• For visitors who just want a quick “been there, done that” experience, 1 hour is enough; to truly enjoy the views and atmosphere here, it’s recommended to reserve at least 2 hours or more. Combining with nearby attractions, plan for half a day to a full day.

---

Highlights and Unique Experiences

1. High-altitude Views and City Skyline

• Overlooking Both Sides of the Huangpu River:
  • From the sky lobby, you can enjoy a bird’s-eye view of both sides of the Huangpu River, clearly seeing the river’s bend near North Bund (北外滩). Many bloggers describe it as “a high-altitude overlook of the entire Huangpu River” and “an unobstructed view of the river’s curve,” which is truly breathtaking.
• Eye-level View of Lujiazui’s “Three Giants” + Oriental Pearl Tower:
  • The viewing height is similar to the Oriental Pearl Tower (东方明珠), allowing for eye-level or slightly downward views of the Lujiazui skyline.
  • The Oriental Pearl Tower, Shanghai Tower, Shanghai World Financial Center, and Jin Mao Tower line up perfectly, making this one of the best spots to see the “three giants + Oriental Pearl Tower.”
• 360° Panoramic Floor-to-Ceiling Windows:
  • The sky lobby is surrounded by a full circle of floor-to-ceiling glass walls, described by bloggers as “360-degree unbeatable views” and “a full 360° panoramic window.”
  • Facing south, you see Lujiazui; westward, the Bund (外滩); northward, the North Bund shipping buildings and the “Little Egg” (小巨蛋); eastward, the distant skyscrapers of Pudong. The view is stunning from every angle.

2. Sky Lobby and Interior Design

• Sky Lobby on Level L:
  • This is the “sky lobby/sky reception hall” of the Magnolia Business Building (白玉兰商务楼), with very high ceilings and vast space.
  • The café occupies only a section of this area; the rest is open for walking around and taking photos.
• Curved Staircase:
  • At the entrance, there is an elegant curved staircase, a popular compositional element in many photos.
  • You can capture shots of people standing on the stairs with the entire floor-to-ceiling window and city skyline behind them.
• Soft Furnishings and Decorations:
  • Cute dolls arranged on steps, monkey-shaped pendant lights, colorful lounge chairs, and Instagram-style small decorations add a playful and youthful vibe beyond the business atmosphere.
  • Great for close-ups and lifestyle photography.

3. Special Seating and Photo Spots

• Irregular Window-side Seats:
  • Various single, double, and small round tables are scattered by the windows, most offering direct river views, though angles vary slightly.
  • No need to fixate on a single “Instagram-famous C spot”—many seats can yield great photos.
• “Best Photo Spot” Large Window:
  • Inside the café, there is an area known as the “best photo spot in North Bund,” usually referring to a large window facing the Lujiazui “three giants.”
  • The view is unobstructed, and the floor reflects well, making it ideal for portraits, silhouettes, and “sky mirror” effects.
• Night Views and Silhouette Angles:
  • During dusk and nighttime, you can use the floor-to-ceiling windows and floor reflections to shoot silhouette portraits and atmospheric city light scenes.
  • Perfect for couple photos, fashion portraits, and vlog covers.

4. Robot-guided “Ceremonial” Experience

• Service Robot Guide:
  • Near the service desk in the office building lobby on the first floor, you can find a dedicated robot labeled “People’s Café” (人民咖啡馆) or “Café with a View.”
  • After entering the four-digit code provided by the café, the robot will automatically escort you through the gate, take you to the designated elevator, and bring you directly to Level L—no need to press elevator buttons yourself.
• i-Person Friendly Experience:
  • There is a special “i-Person Guide” note emphasizing four simple steps: “Head straight to the left office building → find the robot near the right service desk → enter the code → follow the robot upstairs.”
  • This process involves almost zero social interaction, ideal for those with social anxiety or who dislike asking for directions.
• Nighttime Manual Shuttle:
  • During some evening hours when the robot is not operational, you can call the café directly, and staff will come downstairs to escort you, offering an alternative “hidden experience.”

5. Coffee and Dessert Highlights

• Classic Items:
  • Sea salt cheese mille crepe, sea salt mille crepe, coffee cigar cake, and “Gong Xi Fa Cai” cake are frequently mentioned.
  • Some praise the “sea salt cheese mille crepe as super delicious” and “sea salt mille crepe has a good texture without fridge smell,” while others complain “¥58 for a small piece of cake, very small and dry,” showing mixed reviews.
• Shanghai-themed Drinks:
  • The “Shanghai Classic Latte” features latte art with the word “Shanghai” (上海).
  • Some cups and dirty cups are printed with “Shanghai,” perfect for photo check-ins with captions like “Having coffee in Shanghai.”
• Ice Cream Collaboration:
  • Some sets include “100 Yilingling Gelato” ice cream, with one brown and one white scoop, tasting similar to Lekoufu malted milk powder, evoking strong childhood memories.

6. Photography Tips and Tricks

• Best Time to Shoot:
  • 4:00 PM to 6:30 PM is the golden hour for photography, offering soft side light, sunset glow, and illuminated night scenes all at once.
  • Mornings are less crowded and good for empty shots but have backlighting, making selfies and portraits more challenging.
• Composition Suggestions:
  • Use the large floor-to-ceiling windows and floor reflections to create “sky mirror” effects.
  • Frame shots with the curved staircase, railings, and window frames to add layers and depth.
  • Shoot silhouettes at dusk, turning subjects into black outlines against an orange-blue gradient sky and brightly lit skyline.
• Special Atmosphere on Rainy Days:
  • Some bloggers visit on rainy days, describing the feeling as “being in the clouds, like heaven on earth,” showing that even without clear skies, there’s a unique cloud-level perspective.

7. Comparison with Nearby Photo Angles

• Magnolia Plaza 3rd Floor Terrace (Magnolia Viewing Deck):
  • Located outside MUFMUF Seafood Restaurant, this free low-angle spot complements the café’s high-altitude view for a “low + high” combo.
• North Bund Riverside Green Space and Maritime Park:
  • After descending from the high viewpoint, you can get close to the Huangpu River and the Lujiazui “three giants” at riverside level.
• International Port Building Bridge Tunnel Spot:
  • The low-angle spot in the bridge tunnel is great for phone shots close to the ground, creating a strong contrast with the café’s bird’s-eye view.
• Little Egg on the Bund and Guoke Riverside Café Terrace:
  • The café is just above the Little Egg Riverside Road (小巨蛋滨江道). A few minutes’ walk takes you to the Manner / M Stand Guoke Riverside store terrace, offering a “indoor high-altitude + outdoor riverside” dual experience.

Practical Tips and Pitfall Avoidance Advice

1. Reservation and Upstairs Access Strategy

• Starting from August 12, 2024, the shop implements a "reservation required" policy:
  • It is recommended to make a reservation at least one day in advance via phone or Dianping, especially on weekends, holidays, or if you want a window seat/afternoon tea set;
  • After a successful reservation, the shop will provide a four-digit code. Upon arrival at the first floor, enter the code on the robot to go upstairs;
• Without a reservation, access upstairs may be denied depending on the day's crowd. In some cases, if reservations are not full, exceptions may be made, but do not rely on this;
• The robot may not operate at night, so if planning a late visit, be sure to call ahead to confirm that night's business hours and upstairs access method.

2. Window Seats and Money-Saving Tips

• The coveted window C seats usually require advance phone reservation, and some time slots require purchasing a ¥268 (~$38 USD) double afternoon tea set or spending over ¥200 (~$28 USD);
• In practice, if the reserved guests do not show up, staff often allow you to "temporarily sit at the reserved window seat and switch when the guests arrive," so you can:
  • Visit on a weekday during off-peak hours;
  • First sit at a regular seat and place an order, then politely tell the front desk you just want to take a few photos and will drink quickly;
• Don’t insist on the most popular window pane; many irregular window seats also have great views and are easier to get.

3. Clothing and Gear Suggestions

• It’s recommended to wear light-colored or solid-color clothing, which stands out better against large glass windows and urban backgrounds, increasing your chances of great photos;
• Ladies can prepare trench coats, long skirts, or blazers to easily switch styles for different shots;
• Gentlemen can choose simple shirts or knitwear to create a “urban elite” vibe;
• If planning to combine the café visit with outdoor photo spots like North Bund Riverside Green Space (北外滩滨江绿地) or Waibaidu Bridge (外白渡桥), be sure to wear comfortable walking shoes and bring sun protection or warm clothing depending on the season;
• The riverside can be windy in winter, so remember to bring scarves, hats, gloves, and other warm gear.

4. Photography Tips and Equipment Recommendations

• Handling glass reflections:
  • Try to keep your phone or camera lens close to the glass to reduce indoor reflections;
  • Turn off the flash to avoid white glare on the glass;
  • Use dark clothing or your palm around the lens to create a “small dark box” that blocks side lighting;
• Composition ideas:
  • Use floor reflections to shoot a “sky mirror” effect, with people standing by the window and the floor reflecting the sky and buildings;
  • Use window frames, stair railings, and other elements as “frames within the frame” to add depth;
  • Shoot silhouettes at dusk, making the subject a black outline against an orange-blue gradient sky and city lights;
• Equipment choice:
  • If shooting with a phone, prioritize models with AI reflection removal, AI pedestrian removal, Live Photo optimization features (such as OPPO Find X8 / X8 Pro, vivo X300, etc.) to significantly improve your shot success rate.

5. Entry Process and Pitfall Reminders

• Don’t enter the wrong building: Baiyulan Plaza (白玉兰广场) has a mall and multiple office buildings. Your target is “No. 501 Dongdaming Road, Baiyulan Business Building”, usually the tallest building in the middle;
• After entering the lobby, no need to repeatedly ask the front desk; just turn right to find the robot area near the service desk and follow the on-screen instructions;
• The number of robots is limited. If you don’t immediately see a robot for “People’s Café” (人民咖啡馆), wait a few minutes for one to return;
• The access code changes periodically. Old codes circulating online (like 1969) may no longer work. Always call the café on-site to get the latest code.

6. Spending Expectations and Ordering Suggestions

• Although the overall per capita cost is not high, some desserts are pricey and have mixed reviews. Some complain about “¥58 (~$8 USD) for a small, dry piece of cake,” so don’t expect the “dessert ceiling” to be too high;
• Coffee generally receives good reviews. Lattes, dirty coffee, iced Americanos, etc., are often praised as “pretty good” and “cost-effective,” so prioritize coffee drinks;
• In summer, strong sunlight by the window can accelerate dessert melting or affect taste, so eat cakes as soon as possible after they are served.

7. Safety and Etiquette

• The L floor is an aerial lobby with some areas near glass curtain walls and stairs. Be careful when taking photos and avoid standing on unstable tables, chairs, or railings for shots;
• Even if a reserved window seat is temporarily empty, always ask staff for permission before sitting. When the reserved guests arrive, politely give up the seat promptly;
• Non-paying visitors using the free viewing area should limit their time to avoid occupying the best spots and affecting others’ experience;
• The café provides WiFi and restrooms, making it suitable for working or studying with a laptop. Please keep your volume low and respect others’ quiet rest time.

8. Other Tips

• Since the café is inside an office building, consumption does not count toward Baiyulan Plaza points nor can it be used to offset parking fees. If driving, estimate parking costs yourself;
• If the coffee machine is out of order (there have been cases where only hand-brewed coffee was available), call ahead to confirm the day’s offerings;
• The brand name on-site may appear as “A café with a view” (看得到风景的咖啡馆) or similar. For navigation and review searches, use “看得到风景的人民咖啡馆 (白玉兰广场店)” to find it more easily.

Nearby Dining and Coffee Recommendations

1. People's Café with a View (Bai Yulan Plaza Branch)

• Type: High-altitude scenic café / small bar
• Location: 501 Dong Daming Road, Hongkou District, Bai Yulan Business Building, Sky Lobby L Floor
• Drink Highlights:
  • Coffee: Lattes, iced Americanos, dirty coffee, "Shanghai Classic Latte" (latte art spelling out "Shanghai"), pour-over coffee, etc. Many bloggers praise the "good coffee flavor" and "great value for money";
  • Alcohol: Cocktails and other alcoholic drinks available in the evening, usually under ¥100 (~$14 USD) per drink, perfect for a light drink at height;
• Desserts and Snacks:
  • Desserts: Sea salt cheese mille crepe, sea salt mille crepe, coffee cigar cake, Gong Xi Fa Cai cake, etc. Some flavors are praised for "no fridge taste, good texture," though some bloggers complain "¥58 (~$8 USD) for a tiny, dry piece of cake," indicating some inconsistency in quality;
  • Ice Cream: Collaborates with "100 Yilingling Gelato" offering two scoops (one brown, one white) with a flavor reminiscent of Lokoufu malted milk powder, evoking childhood memories;
• Set Menus and Average Cost:
  • Drinks start at ¥30 ($4 USD), coffee mostly in the ¥33–50 ($5–7 USD) range;
  • With dessert, average per person around ¥75 (~$11 USD);
  • Cocktail + dessert combos about ¥130–140 (~$19–20 USD);
  • Afternoon tea set for two: ¥248 ($35 USD) on Dianping, ¥268 ($38 USD) in-store, including cake, drinks, waffles, fruit, suitable for couples or close friends;
• Suitable For: Visitors and locals who want to enjoy a slow drink at height while taking photos and checking in.

2. MUFMUF Seafood Cuisine (Bai Yulan Plaza 3rd Floor)

• Type: Seafood / fish-flavored cuisine restaurant
• Location: 3rd floor of Bai Yulan Plaza, near the viewing terrace area
• Features:
  • Specializes in various seafood and fish-flavored dishes, suitable for lunch or dinner;
  • The outdoor terrace outside the restaurant is the famous "Bai Yulan Viewing Platform," where you can take free photos with the Lujiazui "Four-piece Set" skyline, making it another key viewing spot inside Bai Yulan Plaza;
• Average Price:
  • Comparable to similar Japanese/seafood restaurants, roughly ¥150–300 (~$21–42 USD) per person;
• Recommended Experience:
  • Dine at MUFMUF, then take photos on the 3rd-floor terrace, followed by visiting the café on the L floor for a high-altitude view, creating a "low + high" dual perspective experience.

3. Manner Coffee (Guoke Binjiang Branch)

• Type: Chain specialty coffee / riverside terrace
• Location: About 60 meters south of International Port Building on Taiping Road, Hongkou District, near Guoke Center Pier Maritime Tower area
• Walking Connection:
  • From Bai Yulan Plaza, cross the road to Xiaojudan Binjiang Road, then walk along the river for about 10 minutes to reach;
• Features:
  • Large terrace facing the Huangpu River and the Lujiazui "Three-piece Set" with no floor-to-ceiling windows blocking the view, allowing you to enjoy the river breeze while sipping coffee;
  • Many bloggers highlight "¥15 (~$2 USD) for a large cup" and "you can sit in front of the Three-piece Set all afternoon with just a coffee," making it a highly cost-effective riverside coffee choice;
• Recommended Drinks:
  • Salty cheese latte (iced recommended for better taste);
  • Classic Americano, latte, etc.;
• Average Price:
  • Around ¥15–30 (~$2–4 USD), continuing Manner’s usual affordable pricing;
• Suitable For: Coffee lovers on a budget who want to enjoy a riverside terrace view of the Three-piece Set up close.

4. M Stand (Guoke Binjiang Branch)

• Type: Specialty coffee / lifestyle café
• Location: North Bund, Guoke Center Pier, near Metro Line 12 International Passenger Transport Center Station (国际客运中心站), in the same area as Bai Yulan Plaza
• Features:
  • Outdoor area known as the "divine terrace," facing the Huangpu River and Lujiazui Three-piece Set;
  • Terrace without glass barriers, ideal for lifestyle photos holding coffee with the river view;
• Average Price:
  • About ¥30–50 (~$4–7 USD), similar to other M Stand locations;
• Suitable For: Young customers who value ambiance and photo opportunities, can be paired with People's Café for a "high-altitude + riverside" dual coffee route.

5. Snacks Around North Bund Xiaojudan Binjiang Road

• Location: Riverside walkway around the "Xiaojudan" building opposite Bai Yulan Plaza
• Food Options:
  • A few simple meals, beverage stalls, and convenience stores;
  • Includes some chain brands (like Bianlifeng, FamilyMart) and small food trucks;
• Suitable For:
  • Grabbing drinks or snacks while strolling or taking photos by the river;
  • Not suitable for formal meals but enough for light hunger.

6. Other Dining Options Inside Bai Yulan Plaza Mall (Summary)

• Variety:
  • Mid-to-high-end Chinese and seafood: some Cantonese and Jiangsu-Zhejiang cuisine brands, suitable for business dinners or family gatherings, average ¥150–300 (~$21–42 USD) per person;
  • Western and casual dining: Italian pasta, steak, burgers, etc., average ¥80–200 (~$11–28 USD);
  • Light meals and tea drinks: chain milk tea and salad shops, average ¥30–60 (~$4–8 USD);
• Suggestions:
  • Choose based on the mall directory or check the latest dining list on Dianping by searching "Bai Yulan Plaza";
  • If prioritizing high-altitude views, focus your budget on People's Café, use MUFMUF for main meals, and Manner / M Stand for riverside coffee extensions.

---

Recommended Nearby Accommodations

1. Around North Bund (北外滩) / Baiyulan Square (白玉兰广场) (5–20 minutes on foot)

This is the closest and most convenient area to stay for visiting the "People’s Café with a View," ideal for itineraries focused on North Bund.

High-End Riverside Hotels (Approx. ¥800–1500 per person/night)

• Location & Views:
  • Located along the North Bund riverside and Dong Daming Road, most rooms offer direct views of the Lujiazui "Three-Piece Set" skyline and the Huangpu River at night;
  • Complements the high-altitude perspective from People’s Café, creating a dual experience of “room with river view + café with skyline view”;
• Suitable For:
  • Couples, families, or travelers with parents who want better views and comfort in their accommodation;
• Walking Distance:
  • Usually 5–15 minutes on foot to Baiyulan Square and the café.

Mid-Range Business Hotels (Approx. ¥400–800 per person/night)

• Location:
  • Mainly around Dong Daming Road, Changzhi Road, and North Suzhou Road;
• Features:
  • Simple and comfortable rooms, convenient transportation, great value for money;
  • Walking to Baiyulan Square typically takes 10–20 minutes;
• Suitable For:
  • Travelers balancing convenience and comfort, business travelers.

Budget Hotels and Apartments (Approx. ¥200–400 per person/night)

• Location:
  • Northern parts of Hongkou District, near Metro Line 12 or other stations on Lines 3/4;
• Transport Connection:
  • 1–2 metro stops to International Cruise Terminal Station (国际客运中心站), then a short walk to Baiyulan Square;
• Suitable For:
  • Budget backpackers, students, or long-term visitors.

2. The Bund (外滩) / Nanjing East Road (南京东路) Area (Classic Attractions Combined)

If you want to balance staying near The Bund, Nanjing Road Pedestrian Street, and North Bund, consider accommodations around The Bund or Nanjing East Road:

High-End Hotels (Approx. ¥1000–2000 per person/night)

• Location & Features:
  • Historic building conversions along The Bund with unbeatable river views and views of the international architectural ensemble;
• Getting to the Café:
  • About 30–40 minutes walking via Waibaidu Bridge (外白渡桥) and North Suzhou Road to Baiyulan Square;
  • Or take Metro Line 2 to East Nanjing Road Station (南京东路站), then transfer to Line 12 to International Cruise Terminal Station;
• Suitable For:
  • First-time visitors to Shanghai who want to stay in the “most Shanghai” area and also check out the high-altitude café in North Bund.

Mid-Range Hotels (Approx. ¥500–900 per person/night)

• Location:
  • Around Nanjing East Road and Henan Middle Road, only 10–15 minutes walk to The Bund;
• Features:
  • Plenty of dining and shopping options nearby, perfect for evening strolls along The Bund and pedestrian street;
  • During the day, use metro or taxi to reach North Bund and Baiyulan Square.

3. Pudong Lujiazui Financial District (Opposite Riverside View)

If you prefer staying on the Pudong side, you can choose hotels in Lujiazui Financial District and then take metro or ferry to North Bund:

High-End Hotels (Approx. ¥900–1800 per person/night)

• Location & Views:
  • Many five-star hotels in the heart of Lujiazui overlooking Puxi and the Huangpu River;
  • Enjoy views of Puxi from the hotel in the morning and visit People’s Café for Pudong views in the afternoon—a fun perspective swap;
• Transport Options:
  • Metro: Take Line 2 to East Nanjing Road Station, transfer to Line 12 to International Cruise Terminal Station;
  • Ferry: Take the ¥2 ferry from Dongchang Road Ferry Terminal or Gongping Road Ferry Terminal to North Bund, then walk to Baiyulan Square (or reverse the route to get a close-up view of the “Three-Piece Set” from the ferry).

4. Accommodation Suggestions by Budget

• High Budget (Above ¥800 per person/night):
  • Recommended: North Bund riverside five-star hotels or high-end hotels along The Bund, enjoy multiple river views from rooms, hotel terraces, and People’s Café—ideal for anniversaries, honeymoons, or traveling with parents;
• Mid Budget (¥400–800 per person/night):
  • Choose business hotels inland in North Bund or boutique chain hotels near Nanjing East Road; travel to Baiyulan Square by metro or on foot during the day, and stroll The Bund or Nanjing Road at night;
• Budget (¥200–400 per person/night):
  • Opt for budget hotels along metro lines in northern Hongkou District; with transfers on Lines 12 or 3/4, just a few metro stops to International Cruise Terminal Station, saving accommodation costs without sacrificing convenience to the café.

5. Practical Tips for Choosing Accommodation

• Prioritize proximity to Metro Line 12 or Line 2 for quick movement between North Bund, The Bund, and Lujiazui;
• If planning multiple visits to People’s Café (e.g., daytime and night), it’s best to stay around North Bund / Baiyulan Square for easy walking access;
• For photography enthusiasts, staying in North Bund allows multiple outings at dawn, dusk, and night to capture river and skyline shots in different lighting, with easy hotel access for rest or photo editing, greatly enhancing creative efficiency.

---

---

Recommended Itinerary (Including Baiyulan Plaza People's Café)

Half-Day Itinerary: High-Altitude Coffee + North Bund Riverside

Suitable for: First-time visitors to North Bund who want to combine high-altitude views with riverside strolls.

Itinerary Overview

• Duration: About 5–6 hours (afternoon to evening)
• Route:
  1. Metro Line 12 to International Passenger Transport Center Station (国际客运中心站) → Baiyulan Plaza (白玉兰广场)
  2. Baiyulan Plaza 3rd Floor Terrace (Baiyulan Viewing Platform)
  3. People's Café with a View (high-altitude viewing + coffee)
  4. The Bund Mini Dome & North Bund Riverside Green Space
  5. International Port Building Underpass Photo Spot
  6. Manner / M Stand Guoke Riverside Store (riverside coffee)

Detailed Plan

Stop 1: Metro Arrival & Baiyulan Plaza 3rd Floor Terrace

• 13:30–14:00 Arrival:
  • Take Metro Line 12 to International Passenger Transport Center Station (国际客运中心站), exit from Exit 3;
  • Walk 3–8 minutes to Baiyulan Plaza, enter the mall/office area;
• 14:00–14:30 3rd Floor Terrace Photos:
  • Take the escalator or elevator to the 3rd floor near MUFMUF Seafood Cuisine;
  • Take low-angle photos at the "Baiyulan Viewing Platform" terrace featuring the Lujiazui Trio and Oriental Pearl Tower;
  • This lower viewpoint is great for portraits combined with railings and terrace foreground, providing contrast to the upcoming high-altitude shots.

Stop 2: People's Café with a View (Main Stay)

• 14:30–15:00 Going Upstairs:

  • Return to the office lobby on the first floor, confirm you have pre-booked and received the four-digit code;
  • Find the robot labeled “People's Café” near the service desk on the right side of the lobby;
  • Use the robot screen to select going to the café → enter the code → follow the robot through the gate to the elevator → directly to the sky lobby on Level L.

• 15:00–17:30 High-Altitude Viewing + Coffee Time:

  • Upon arrival at Level L, first walk around the sky lobby to familiarize yourself with views in all directions;
  • Enter the café; if you have a window seat reservation, sit directly; otherwise, find a regular seat first and discuss with staff about temporarily sitting at the reserved window seat for photos;
  • Ordering suggestions:
    • For a light experience: order an Iced Americano/Latte, about ¥30–40 per person (~$4–6 USD);
    • For two people wanting more photos: consider the Afternoon Tea Set for Two (¥248–268, ~$35–38 USD), including cake, drinks, and snacks;
  • Photo schedule:
    • 15:00–16:00: Focus on indoor environment, portraits, and the curved staircase in the sky lobby;
    • 16:00–17:00: Focus on cityscape outside the window and the “Sky Mirror” reflections;
    • 17:00–17:30: Wait for dusk and lights to come on, capture silhouettes and night transition shots.

Stop 3: The Bund Mini Dome & North Bund Riverside Green Space

• 17:30–18:00 Going Down & Heading to Riverside:
  • Take the elevator from Level L back to the first-floor office lobby;
  • Exit and cross the street; a few minutes’ walk brings you to the Bund Mini Dome building and the riverside promenade in front;
• 18:00–18:30 Riverside Walk:
  • Stroll along the North Bund Riverside Green Space, get up close to the Huangpu River and the Lujiazui Trio;
  • Take photos with people and the Trio in the frame in front of the Mini Dome, contrasting with the high-altitude perspective;
  • If the weather is clear, continue shooting sunset reflections on the river and lights.

Stop 4: International Port Building Underpass Photo Spot

• 18:30–19:00 Walk Over:
  • Walk along the riverside promenade about 10–15 minutes toward the International Port Building;
• 19:00–19:30 Underpass Shooting:
  • At the underpass near the International Port Building, use low angles and the tunnel frame to shoot the Trio;
  • Place your phone close to the ground for dramatic group shots, creating a strong contrast with the café’s bird’s-eye view.

Stop 5: Manner / M Stand Guoke Riverside Store (Coffee to End)

• 19:30–20:30 Riverside Coffee:
  • Walk a few minutes from the underpass spot to either Manner Coffee Guoke Riverside Store or M Stand Guoke Riverside Store;
  • Choose one and order a coffee on the terrace:
    • Budget-friendly: Manner (about ¥15–30 per person, ~$2–4 USD);
    • For photo atmosphere: M Stand (about ¥30–50 per person, ~$4–7 USD);
  • Sit on the terrace enjoying the river breeze, watch the lights of Lujiazui across the river, completing the “high-altitude + riverside” experience from the afternoon.

---

Full-Day Itinerary: North Bund + Classic The Bund Connection

Suitable for: Photography enthusiasts and visitors wanting a comprehensive experience of both sides of the Huangpu River.

Itinerary Overview

• Duration: About 10–12 hours (morning to night)
• Route:
  1. North Bund Riverside Green Space (morning walk)
  2. Baiyulan Plaza 3rd Floor Terrace
  3. People's Café with a View (daytime + dusk)
  4. Lesser-known photo spots at Dongchangzhi Road & Lushun Road, Jiulong Road & Changzhi Road
  5. North Suzhou Road & Shanghai Postal Museum
  6. Waibaidu Bridge (外白渡桥)
  7. The Bund Viewing Platform & Nanjing Road Pedestrian Street (南京路步行街)

Suggested Timeline

• 09:00–10:00 North Bund Riverside Green Space:
  • Early morning walk along the North Bund Riverside Green Space, feel the morning river and city waking up;
• 10:00–11:00 Baiyulan Plaza 3rd Floor Terrace:
  • Head to Baiyulan Plaza 3rd floor terrace for low-angle shots of the Trio;
• 11:00–14:00 People's Café with a View:
  • Use the robot to go upstairs, take advantage of the less crowded midday to shoot indoor scenes and portraits;
  • Have a light lunch inside (coffee + dessert) or work on your laptop;
• 14:00–16:00 Lesser-Known Street Corners:
  • Visit intersections like Dongchangzhi Road & Lushun Road, Jiulong Road & Changzhi Road to shoot the Lujiazui Trio combined with streets, trams, and old buildings;
• 16:00–18:00 Return to Café or North Bund Riverside:
  • If you especially love high-altitude views, rebook an afternoon slot at the café to shoot dusk and night scenes;
  • Or choose to shoot sunset and light reflections near North Bund Riverside or Mini Dome;
• 18:00–19:00 North Suzhou Road & Shanghai Postal Museum:
  • Walk to North Suzhou Road and Shanghai Postal Museum area, shoot scenes combining Suzhou River and Lujiazui;
• 19:00–20:00 Waibaidu Bridge (外白渡桥):
  • Shoot the classic “bridge + Trio” night scene at Waibaidu Bridge;
• 20:00–22:00 The Bund Viewing Platform & Nanjing Road Pedestrian Street (南京路步行街):
  • Enjoy the historic architecture cluster and Pudong skyline from The Bund viewing platform;
  • End the day with a stroll along Nanjing Road Pedestrian Street.

This full-day itinerary centers “People's Café with a View” as the core high-altitude viewpoint in North Bund, linking low-angle spots, riverside promenades, and classic Bund scenes, perfect for travelers wanting to experience Shanghai from multiple perspectives in one day.