Beiwaitan Riverside (including Beiwaitan Air China Center and other locations)

Overview of Beiwaitan Riverside

Beiwaitan Riverside is located along the Huangpu River in Hongkou District, Shanghai, facing the Lujiazui "three-piece set" in Pudong and the Bund's historic international architecture. It has rapidly emerged over the past decade as a "new Bund perspective." Compared to the bustling, fast-paced Bund, this area is quieter and more open, yet the views are just as spectacular: the "Four Treasures of Magic City" — Oriental Pearl Tower, Shanghai Tower, Jin Mao Tower, and Shanghai World Financial Center — line up across the river, with the Huangpu River flowing gently below. Many locals recognize it as a prime spot for photography, even "better than the Bund."

Area Scope and Overall Layout

The core area of Beiwaitan Riverside roughly stretches from Baiyulan Plaza (Baiyulan Shopping Mall) and the "Little Egg" green space along the riverside, extending east and south to Beiwaitan International Passenger Center Pier and the World Reception Hall. From there, you can continue walking to connect with Zhapu Road Bridge, Waibaidu Bridge, and Waitanyuan. Along this route, you’ll find:

• The silver spherical building Beiwaitan Little Egg and the two pedestrian bridges before and after it
• Beiwaitan Riverside Viewing Platform and riverside green spaces
• Nautical Park, riverside promenade, and wooden boardwalk along the river
• Prime photo spots at Changzhi Road–Jiulong Road intersection and International Port Building passage
• Beiwaitan International Passenger Center Pier (also known as "Beiwaitan Air China Center")
• Maritime Lighthouse (Chuxin Lighthouse) and surrounding flower fields
• Riverside cafés like Manner Coffee Beiwaitan International Passenger Riverside Store, M Stand Beiwaitan Store
• High-altitude views from Baiyulan Shopping Mall rooftop terrace

Together, these points form a riverside corridor almost "tailor-made for photographers and citywalk enthusiasts."

Urban Renewal and Historical Background

Historically, Beiwaitan was a hub of old docks and warehouses, primarily serving cargo and passenger transport — more of a "behind-the-scenes hero." With the rise of Pudong Lujiazui financial district and the Bund tourism belt, this area was once overshadowed. Over the past decade, Hongkou District has strategically repositioned Beiwaitan as the "World Reception Hall" and "New Landmark of Shanghai’s North Bund":

• Numerous high-end office buildings have been completed, such as the International Port Building and International Passenger Center office towers, forming a new skyline on the west bank;
• The introduction of the mixed-use commercial complex Baiyulan Plaza creates a "peak of Puxi" for sightseeing and shopping;
• Public riverside spaces have been connected and upgraded, forming a continuous open belt of riverside green spaces, Nautical Park, riverside promenade, and viewing platforms;
• While preserving some old architectural textures, a hybrid atmosphere of "modern glass curtain walls + historic neighborhoods" has been cultivated.

Today, Beiwaitan reflects a dual character: glass facades mirror the lights of Lujiazui, while the aromas of traditional Hongkou street snacks linger nearby. It combines the modernity of an international metropolis with a lived-in vibe. For visitors, it offers the chance to capture the most iconic Shanghai skyline while avoiding the crowds of the Bund, making it an ideal window into "contemporary Shanghai."

Atmosphere and Experience

The pace at Beiwaitan Riverside is noticeably more relaxed than the Bund:

• Daytime: Perfect for a leisurely citywalk — enjoy river views, soak up the sun, jog, take kids out, rest on the grass at Nautical Park, or daydream in a riverside café;
• Evening to Blue Hour: The golden hour for photography, with sunset, colorful clouds, blue hour, and lights turning on in sequence. Photo spots like the World Reception Hall, viewing platforms, and Little Egg pedestrian bridges yield stunning shots;
• Night: Brilliantly lit, ideal for romantic dates or gatherings with friends. In winter, there are ice rinks on the river, snowfall events, and concerts; in summer, beach carnivals and open-air music take place.

With direct access via Metro Line 12, International Passenger Center Station (国际客运中心站), and ample nearby parking (such as Shang9·Yidishui Underground Parking), Beiwaitan Riverside serves as a "backyard garden" for locals to unwind on weekends and a "hidden gem" for out-of-town visitors to enjoy a half-day or full-day immersive experience.

Best Travel Seasons and Focused Activities

Beiwaitan Riverside (北外滩滨江) is suitable year-round, but each season highlights different attractions and activities. You can choose the best time based on your interests.

Winter (December–February): Ice & Snow Season & IP Installations Spotlight

Winter is the highlight of the "Beiwaitan Riverside Ice & Snow Season," especially in 2026 (refer to official accounts and multiple travel notes):

• Real Ice Rink on the River

  • Time: Jan 1–Feb 28, 2026, daily 10:00–21:00
  • Location: On a boat docked at Beiwaitan International Passenger Center Pier, facing the Oriental Pearl Tower and Lujiazui skyline
  • Scale: About 450㎡ of real ice, offering a unique experience of "ice skating on the Huangpu River"
  • Tickets: Usually include ice skates, helmet, and protective gear. Beginners can rent skating aids shaped like seals (~¥50 each). Wearing cut-resistant gloves is mandatory (bring your own or buy on-site for about ¥20 per pair).

• Ice & Snow Market & Handicraft Activities

  • Ice & Snow Market: For example, on Jan 10–11 and Jan 17–18, 13:00–21:00, featuring hot drinks, snacks, and creative stalls
  • Riverside Workshop: Weekends from Jan 1 to Feb 28, 13:00–17:00, DIY canvas bags, 2026 rub-on calendars, etc.
  • Ice & Snow Concert: Valentine's Day special on Feb 14, enjoy live performances by the river
  • Weekend irregular figure skating shows, great for families and couples

• Winter-Exclusive Installations & Atmosphere

  • 12-meter tall "Miaozart" blue cat inflatable: Located at the Taiping Road entrance of Beiwaitan International Passenger Center, visually striking when lit at night
  • Maritime Lighthouse "Winter Skin": Decorated with a red scarf and giant bow, creating a cute contrast with the river view and flower sea
  • Nearby violet flower sea blooms early, creating a "spring in winter" vibe

Winter Weather & Dressing Tips:

• The riverside is windy, with a noticeably lower perceived temperature than inland city areas. Wear thick coats + scarves + hats, especially at night;
• Always wear cut-resistant gloves on the ice. After skating, children should change into dry clothes and socks promptly to avoid catching cold;
• Winter light is soft, combined with lighting and drifting snow, perfect for portrait and night photography.

Early Spring (February–March): Violet Flower Sea + Romantic Lighthouse Season

In early spring, Beiwaitan is most recognizable for the about 14,000 violet flowers near the maritime lighthouse:

• Bloom period mainly from January to March, with some flowers blooming as early as late winter;
• The milky-white lighthouse decorated with a red scarf and bow, framed by vast violets and river views, exudes a romantic blend of French and harbor styles;
• Spring air is clear, making distant shots of the Lujiazui skyline and The Bund buildings crisp and layered.

Early Spring Activity Tips:

• Temperatures rise but remain cool, best to visit afternoon to evening;
• Start with photos around the flower sea and lighthouse, then wait for the blue hour for night shots;
• Wear light or bright colors to complement the violet flower sea.

Summer (June–September): Urban Beach Carnival & Sunset Holiday Island

Summer is the season for the "Beiwaitan Urban Beach Carnival" and "Sunset Holiday Island," with a vacation vibe:

• Beach Carnival (2025 example)

  • Time: Notes from Aug 29, 2025, mention the event lasts until Sept 13
  • Location: Riverside area near Beiwaitan International Passenger Center
  • Highlights:
    • Ocean ball play area: great for vibrant, dopamine-filled photos
    • Pickleball courts by the Huangpu River with Lujiazui skyline backdrop
    • Beach concerts: river breeze + live music + lighting
    • Summer market: drinks, beer, barbecue, snacks, creative stalls

• Summer Viewing Features

  • Late sunsets allow scheduling from evening to night;
  • Comfortable river breeze before and after sunset, ideal for riverside strolls and photos;
  • Night lighting combined with summer breeze suits gatherings with friends or romantic dates.

Summer Protection Tips:

• Strong daytime sun requires sunscreen, sun hats, and sunglasses;
• Bring hydration drinks to avoid prolonged sun exposure;
• Sand and ocean ball areas are fine for sandals, but for long city walks, sports shoes are recommended.

Autumn (September–November): Skyline & Long City Walk Golden Season

Autumn is the best season for long walks and systematic skyline photography at Beiwaitan:

• Cool temperatures and moderate humidity make it ideal to walk from Beiwaitan all the way to Waibaidu Bridge (外白渡桥), Waitanyuan (外滩源), and Nanjing Road (南京路);
• Clear air, with many photo spots recommended for September–October, featuring blue skies, white clouds, sunset, and blue hour for excellent layering;
• Visitor numbers balance out compared to summer and Chinese New Year, generally not crowded except during National Day Golden Week.

Autumn Travel Tips:

• National Day period is a minor peak; consider visiting on weekdays or after the holiday to avoid crowds;
• Still recommend arriving after 4 PM to walk from daylight into night scenes;
• Perfect for a full-day city walk connecting Beiwaitan, Waitanyuan, and Nanjing Road.

Overall Recommendations

• To experience ice rink, snowfall, markets, Miaozart, and other IP installations: prioritize January–February ice & snow season.
• To photograph violet flower sea + lighthouse: January–March is the best window.
• To enjoy beach carnival, pickleball on the river, summer night concerts: watch for official events in July–September.
• To purely shoot city skyline + long city walks: October–November and March–April offer the most comfortable weather.

No matter the season, the riverside wind at Beiwaitan tends to be strong. Dress warmly in winter and take sun protection and hydration seriously in summer. On rainy days, wooden boardwalks and steps may be slippery—consider shortening your itinerary and wearing shoes with non-slip soles.

---

Arrival and Transportation

Metro: Line 12 Directly to the Main Entrance

The most convenient and easiest way to get to Beiwaitan Riverside is by taking Shanghai Metro Line 12:

• Destination Station: International Passenger Transport Center Station (国际客运中心站)
• Recommended Exit: Exit 3 (the main exit leading to Beiwaitan International Passenger Center, Beiwaitan Riverside Green Space, Little Dome, Magnolia Plaza, etc.)

Step-by-Step Walking Route from International Passenger Transport Center Station Exit 3 to the Riverside

This route is almost entirely covered, suitable for sun protection in summer, wind protection in winter, and shelter from rain:

1. Get off at International Passenger Transport Center Station (国际客运中心站) on the metro;
2. Exit from Exit 3;
3. Look up at the exit to see a Starbucks, turn right toward Starbucks and go up the escalator;
4. After the escalator, walk straight and follow the signs, turn right toward the office building;
5. Walk along the corridor until you reach a revolving door, push it open and pass through;
6. After exiting, turn left and walk straight, then at the next intersection turn right;
7. Cross the street and continue turning right, walk along the road until you see the sign for "Beiwaitan Nautical Park (北外滩航海公园)";
8. At "Beiwaitan Nautical Park," turn left to enter, then follow the park signs all the way to the riverbank to reach Beiwaitan Riverside Green Space and the Little Dome area.

Specific Ways to Reach Different Sub-Areas

1. Beiwaitan Little Dome / Nautical Park / Riverside Viewing Platform

• Take Metro Line 12 to International Passenger Transport Center Station (国际客运中心站) and exit from Exit 3;
• Follow the above "step-by-step route" to "Beiwaitan Nautical Park";
• Continue walking toward the riverbank to reach the core spots: Little Dome, Riverside Green Space, Beiwaitan Riverside Viewing Platform.

2. Beiwaitan International Passenger Center Pier / Ice Rink on the River / Maritime Lighthouse / Manner Coffee International Passenger Riverside Store

• Also exit from Exit 3 at International Passenger Transport Center Station, follow the route to the riverside;
• Upon reaching the riverbank, walk along the riverside promenade south or east (toward Waibaidu Bridge) for about 10–15 minutes;
• You will find:
  • Beiwaitan International Passenger Center Pier (location of the ice rink on the river during winter);
  • Maritime Lighthouse (Chuxin Lighthouse);
  • Manner Coffee Beiwaitan International Passenger Riverside Store and other riverside cafes.

Navigation Reference Addresses:

• Beiwaitan International Passenger Center: No. 500 Dongdaming Road, Hongkou District (虹口区东大名路500号) (next to Manner Coffee)
• Magnolia Plaza (Magnolia Mall): No. 501 Dongdaming Road, Hongkou District (虹口区东大名路501号), just across the street from the International Passenger Center, a key landmark.

3. Magnolia Plaza / Magnolia Mall Viewing Rooftop

• Take Metro Line 12 to International Passenger Transport Center Station (国际客运中心站), exit from Exit 3;
• Walk along Dongdaming Road for about 5–8 minutes to reach Magnolia Plaza (No. 501 Dongdaming Road);
• Enter the mall and take the direct elevator from the LG floor to the top floor to reach the "Puxi Peak" 270-degree viewing rooftop;
• Inside the mall, there are themed spaces such as the L1 atrium "Dreamy Christmas Garden" and B2 "Magnolia Market," which you can visit along the way.

Bus and Ferry

Bus Routes

Several bus lines pass near Beiwaitan; you can choose based on real-time maps:

• Typical lines include: 13, 37, 135, 305, 317;
• Common stops are "Dongdaming Road Changzhi Road" and "Dongdaming Road Liyang Road," within walking distance to the riverside area;
• For first-time visitors, buses are good as a supplementary option, but the main recommendation is to use Metro Line 12 to minimize the risk of getting lost.

Huangpu River Ferry

The ferry is a distinctive transportation method in Beiwaitan and a cost-effective way to enjoy "river sightseeing":

• Ferry points near Beiwaitan include Gongping Road Ferry Station (公平路轮渡站) and others;
• Visitors can walk from the lighthouse or riverside promenade to the ferry dock;
• Take the Huangpu River ferry to the Pudong side, with a typical fare of ¥2 per person (~$0.30 USD), payable by transit card or mobile payment code;
• After arriving in Pudong, you can walk to Lujiazui or transfer to Metro Line 2, forming a "Beiwaitan—Ferry—Lujiazui" two-bank connection route.

Driving and Parking

Driving in the Beiwaitan area is relatively convenient, with multiple parking facilities nearby:

• Shang9 · Yidishui Underground Parking Lot

  • Location: Near Beiwaitan Riverside Green Space;
  • Features: Elevator leads directly to the Beiwaitan area; walking distance to Little Dome, Nautical Park, and Riverside Promenade;
  • Suitable for visitors planning to stay longer by the riverside or frequently go back and forth.

• Magnolia Plaza and Beiwaitan International Passenger Center Underground Parking

  • Both complexes have underground parking;
  • Parking spaces may be tight during holidays and events, so it’s recommended to arrive early or prioritize more spacious options like Shang9 · Yidishui.

Getting to Beiwaitan from Major Transportation Hubs

• Shanghai Railway Station → Beiwaitan Riverside

  • Option 1: Metro Line 1 → Transfer at Shaanxi South Road to Line 12 → International Passenger Transport Center Station;
  • Option 2: Metro Lines 3/4 → Transfer at Zhongtan Road to Line 12 → International Passenger Transport Center Station;
  • Travel time about 25–35 minutes, depending on transfer and waiting times.

• Shanghai Hongqiao Railway Station / Hongqiao Airport → Beiwaitan Riverside

  • Option 1: Metro Line 10 → Transfer at Tiantong Road to Line 12 → International Passenger Transport Center Station;
  • Option 2: Metro Line 10 → Transfer at Shaanxi South Road to Line 12 → International Passenger Transport Center Station;
  • Total time about 45–60 minutes.

• Pudong International Airport → Beiwaitan Riverside

  • Option 1: Metro Line 2 → Transfer at Century Avenue to Line 12 → International Passenger Transport Center Station;
  • Option 2: Maglev Train → Longyang Road → Transfer to Line 2 → Transfer at Century Avenue to Line 12 → International Passenger Transport Center Station;
  • Total time about 60–80 minutes, depending on transfer and waiting times.

Walkability and Citywalk Accessibility

Beiwaitan Riverside is connected by walking paths to several nearby landmarks:

• Along the riverside promenade and streets, you can walk from Beiwaitan all the way to:

  • Zhapu Road Bridge (乍浦路桥)
  • Waibaidu Bridge (外白渡桥)
  • Waitanyuan (外滩源)
  • Nanjing East Road Pedestrian Street (南京东路步行街)

• Some travelogues suggest a roughly 2 km, no backtracking citywalk route:

  • For example: Leishide Garden → Magnolia → Beiwaitan Riverside Green Space → Manner Coffee → Zhapu Road Bridge / Waibaidu Bridge → Waitanyuan → Nanjing East Road;
  • Recommended time is about 7 hours, including time for photos, meals, and breaks.

Beiwaitan overall is flat and suitable for walking and cycling. If planning a long citywalk, it’s recommended to wear comfortable walking shoes and allow plenty of time to stop and take photos along the way.

---

Tickets and Opening Information

Overall Fee Situation

The entire North Bund Riverside (北外滩滨江) is an open urban public space, with the vast majority of areas free to access, no tickets or reservations required, including:

• North Bund Riverside Green Space (北外滩滨江绿地) and riverside lawns
• Surroundings and connecting skybridges of North Bund Little Egg (北外滩小巨蛋)
• Nautical Park (航海公园) and riverside promenade
• North Bund Riverside Viewing Platform (北外滩滨江观景台)
• Camera spots at Changzhi Road—Jiulong Road intersection (长治路—九龙路路口机位)
• Camera spots at International Port Building Passage (国际港务大厦通道机位)
• Public areas of the World Reception Hall (世界会客厅公共区域)
• Public space and viewing terrace of Baiyulan Plaza (Baiyulan Mall 白玉兰广场/白玉兰商场) (accessible during mall business hours)

Many travelogues emphasize that “many beautiful places in Shanghai are free” and “North Bund has fewer crowds and great photo spots.” Ordinary visitors can citywalk, take photos, and enjoy river views here basically without any ticket costs.

Paid Attractions and Facilities

1. North Bund Riverside Ice Rink (Ice & Snow Season)

• Location: On a ship docked at the North Bund National Guest Center Pier, facing the Oriental Pearl Tower and the Lujiazui “three-piece set”
• Operating Hours (example for 2026):
  • Ice & Snow Season: January 1 – February 28, 2026
  • Daily: 10:00 AM – 9:00 PM
• Tickets and Included Items:
  • Tickets usually include: ice skates, helmet, elbow pads, knee pads, and basic gear
  • Suitable for beginners with no prior experience; no need to bring your own skates
  • Specific ticket prices vary by session and duration; check on-site or official mini-program for details
• Additional Fees:
  • Skate aids shaped like seals: about ¥50 each (~$7 USD), suitable for children or beginners
  • Cut-resistant gloves: mandatory; can bring your own or buy on-site for about ¥20 per pair (~$3 USD)

2. Ice & Snow Market, Riverside Workshops, and Other Supporting Activities

• Ice & Snow Market:

  • Typical dates: January 10–11 / January 17–18, 1:00 PM – 9:00 PM
  • Browsing the market is free; food, drinks, and creative products are paid separately, prices vary by vendor

• Riverside Workshop:

  • Time: Weekends during the ice & snow season, 1:00 PM – 5:00 PM
  • Activities: DIY canvas bags, 2026 print calendars, etc.
  • Usually requires a materials fee; specific prices announced during each event

• Ice & Snow Concerts & Figure Skating Shows:

  • For example, the “Ice & Snow Concert” on February 14; mostly open events
  • Some may have limited seating or designated areas; whether there is a fee depends on on-site announcements

3. Baiyulan Mall Viewing Terrace

• Location: Top floor of Baiyulan Mall (501 Dong Daming Road 东大名路)
• Fee Situation:
  • Currently a public space within the mall, generally no separate admission fee
  • Access allowed during mall business hours; some brand events or private bookings may have special arrangements
  • During holiday-themed events (e.g., Christmas, New Year’s Eve), some areas may have limited-time installations or paid activities coordinated with brands, subject to on-site notices

4. Cafés and Dining Expenses

Cafés and restaurants along the North Bund Riverside charge according to their menus, with no extra “viewing fees”:

• Manner Coffee North Bund National Guest Riverside Store (Manner Coffee 北外滩国客滨江店):
  • An Americano costs about ¥15 (~$2 USD), enjoy river views inside or on the terrace
• M stand North Bund Store (M stand 北外滩店) and cafés/restaurants inside Baiyulan Mall:
  • Average spending varies by brand, generally between ¥20–200 (~$3–30 USD)
  • Specific dining recommendations and prices can be found in the “Food” section

5. Huangpu River Ferry

• Fare: Usually ¥2 per person per trip (~$0.30 USD)
• Payment Methods: Supports transportation cards, mobile payment codes, etc.
• Usage: Ferries run from the North Bund side (e.g., Gongping Road Ferry Station 公平路轮渡站) to Pudong; serves as both public transport and an affordable way to enjoy river views

Opening Hours and Reservation Notes

• North Bund Riverside Public Areas:

  • Open urban spaces, generally open 24/7 with no fences or gates
  • Well-lit at night, though some lawns or facilities may have maintenance periods; please observe on-site signs

• Baiyulan Mall and Viewing Terrace:

  • Open during mall business hours, usually around 10:00 AM – 10:00 PM (subject to daily announcements)
  • Recommended to enter 1–2 hours before sunset to enjoy both daytime and nighttime views

• Seasonal Events like Ice & Snow Season, Beach Carnival, etc.:

  • Detailed schedules and ticket info are released via official WeChat accounts, mini-programs, or social media
  • Peak holidays or popular times may have crowd control or timed entry; advance online ticket purchase or reservation is advised

Discounts and Information Tips

• Ice rink and some activities usually offer children’s tickets, student tickets, or family packages; policies may change yearly
• Before your visit, follow official WeChat accounts like “North Bund National Guest Center (北外滩国客中心)” or search seasonal event keywords on social media to get:
  • Latest ticket prices and opening hours
  • Whether advance reservation or online ticketing is required
  • Current themed installations and special event arrangements

Overall, the basic cost of touring North Bund Riverside is very low. Except for seasonal activities and personal spending, most scenic spots and photo locations are free to enjoy, making it ideal for budget-conscious travelers who want to deeply experience Shanghai’s urban charm.

---

Recommended Duration and Depth of Visit

1–2 Hours: Quick Check-in & Fast Spot Shooting

Suitable for:

• Visitors with limited time who just want to snap a few iconic photos;
• Those who have visited Shanghai multiple times and only want to capture classic views of 北外滩 (North Bund).

Suggested Plan:

• Focus on covering 2–3 spots among 北外滩小巨蛋 (North Bund Little Egg), the Overpass Reflection Spot, Riverside Viewing Platform, Changzhi Road—Jiulong Road Intersection, or the International Port Building Passage;
• Start and end at Exit 3 of International Passenger Transport Center Station on Metro Line 12 (国际客运中心站), forming a small loop;
• Recommended to arrive after 4 PM, shooting all the way through the blue hour.

Time Allocation Example:

• Little Egg & Overpass Reflection: about 30–40 minutes
• Riverside Viewing Platform: about 20–30 minutes
• Changzhi Road—Jiulong Road Spot or International Port Building Passage: about 20–30 minutes
• Flexible time (walking, scouting, short breaks): about 20–30 minutes

Half Day (4–5 Hours): Standard First Visit Itinerary

Suitable for:

• First-time visitors to 北外滩 (North Bund) who want a mix of photography, coffee, and light city walking;
• Visitors wanting to experience seasonal events (like the ice and snow season or beach carnival) but not planning to stay out late.

Typical Activities:

• In winter, include the Riverside Ice Rink, Ice and Snow Market, Lighthouse, and Violet Flower Sea in your itinerary;
• In other seasons, focus on Little Egg, Maritime Park, Riverside Trail, Viewing Platform, and Riverside Cafes;
• Depending on energy levels, optionally extend to more specialized photo spots like Changzhi Road—Jiulong Road or the International Port Building Passage.

Time Allocation Example (Ice & Snow Season):

• Little Egg & Riverside Viewing Platform: about 1 hour
• Riverside Ice Rink Experience: about 1–1.5 hours
• Rest at Manner Coffee or M stand: about 1 hour
• Lighthouse & Flower Sea Photography: about 40–60 minutes
• Flexible time (walking, queuing, light market browsing/snacking): about 40–60 minutes

Full Day (6–8 Hours): In-depth Photography & Citywalk Connection

Suitable for:

• Photography enthusiasts who want to shoot the same spots multiple times under different lighting;
• Visitors who want to connect 北外滩 (North Bund) with 外滩源 (Waitanyuan), 南京东路 (Nanjing Road), and other areas into a complete walking route.

Typical Structure:

• Morning: Start from Leishide Garden or Magnolia Square, capturing both aerial and ground perspectives;
• Noon: Lunch at Magnolia Mall or nearby restaurants;
• Afternoon: Focus on shooting Little Egg, Riverside Green Space, World Reception Hall, and the International Passenger Center area;
• Evening to night: Walk along the river to Zhapu Road Bridge, Waibaidu Bridge, Waitanyuan (外滩源), finishing at Nanjing Road Pedestrian Street (南京东路步行街) or The Bund area.

Time Allocation Example:

• Magnolia Mall & Viewing Rooftop: about 1.5–2 hours (including meal)
• North Bund Riverside Green Space & Little Egg: about 1.5–2 hours
• International Passenger Center & World Reception Hall Area: about 1.5–2 hours
• Zhapu Road Bridge / Waibaidu Bridge / Waitanyuan: about 1.5–2 hours

Themed Itineraries: Family & Couples

Family with Children

• Recommended total duration: 3–4 hours to avoid over-tiring kids;
• In winter, focus on Riverside Ice Rink, Ice and Snow Market, Riverside Handicraft Workshop, and Miaozart Installation, with some riverside strolling;
• In summer, center on Beach Carnival, Ball Pit, and Pickleball Court, with coffee breaks and short photo stops.

Couples’ Date

• Recommended duration: 3–4 hours from evening to night;
• Main route: Riverside Cafes + Lighthouse Flower Sea + Blue Hour Night Views + Ferry Ride, balancing romance and relaxation;
• Optionally include a formal dinner near 北外滩 (North Bund), Waitanyuan (外滩源), or 南京东路 (Nanjing Road).

Summary

• If you just want to “see a glimpse of 北外滩 (North Bund)”: reserve 1.5–2 hours to cover the iconic spots;
• If you want to “fully enjoy and take plenty of photos”: plan at least half a day (4–5 hours);
• If you want to connect 北外滩 (North Bund) with Waitanyuan (外滩源), 南京东路 (Nanjing Road), and other areas into a full citywalk: best to allocate a full day (6–8 hours), walking from daytime through night to experience the full range of lighting and atmosphere.

---

---

Must-See Highlights and Featured Photo Spots

1. North Bund Little Egg and Footbridge Reflection Spot

• Location: Inside the North Bund Riverside Green Space, near Hanghai Park, featuring a striking silver spherical building.
• Visual Features:
  • The metallic sphere reflects the sky and river views, giving a futuristic vibe;
  • Two footbridges in front and behind provide natural framing and reflective surfaces, allowing for creative "parallel universe" effects.
• Classic Shots:
  • On the footbridge in front of the Little Egg, look for mirror/glass reflections on the bridge surface or railings. Place your phone/camera close to the reflection to capture the Little Egg and Lujiazui’s "Three-Piece Set" simultaneously in the reflection. Flip the photo upside down in post-processing to create a stunning "upside-down world" image;
  • On the footbridge behind the Little Egg, combine the sphere and the Three-Piece Set from different angles, ideal for portraits and city silhouettes;
  • Early morning offers fewer people and soft light for clean shots, while after 4 PM the sky layers become richer, perfect for atmospheric photos.

2. North Bund Riverside Viewing Platform

• Location: An elevated viewing platform above the river within the Riverside Green Space, near the Little Egg area.
• Highlights:
  • Overlooks the Little Egg, Huangpu River, and Lujiazui’s "Four-Piece Set," making it one of the core spots for capturing the "Magic City Four-Piece Set + Huangpu River + Little Egg" grand scene;
  • Wide open view, suitable for panoramic shots with wide-angle or standard lenses;
  • Very few people in the early morning, ideal for photographers seeking minimalist compositions.

3. Hanghai Park and Riverside Promenade

• Location: Near the North Bund Little Egg, part of the Riverside Green Space.
• Features:
  • Shaded by trees with open lawns, complemented by wooden boardwalks and benches by the river, it’s a daily spot for locals to walk, jog, and stroll with kids;
  • The riverside promenade offers multiple angles to shoot the Lujiazui skyline, especially stunning at sunset and during colorful dusk skies;
  • After rain, puddles on the boardwalk can be used for reflection shots, adding interest to your photos.

4. Changzhi Road – Jiulong Road Intersection Spot

• Location: Near the North Bund Riverside at the intersection of Changzhi Road and Jiulong Road, with wooden boardwalks and benches nearby.
• Highlights and Uses:
  • Considered by local photographers as a “crowd-free spot to shoot the Three-Piece Set” with a lived-in feel;
  • Sit on the boardwalk bench with a person in the foreground and the Three-Piece Set in the background, creating a relaxed “living in Shanghai” atmosphere;
  • After 4 PM, the soft light is perfect for backlit or side-lit portraits with rich layers.

5. International Port Building Passage Spot

• Location: Under the bridge/passage area beneath the International Port Building, near the North Bund International Passenger Center.
• Spot Features:
  • The passage has strong depth and symmetrical structure, a classic spot for shooting “person + close-up of Oriental Pearl Tower”;
  • Use your phone’s 2x zoom or longer focal length, place the lens close to the ground, have the subject stand in the middle of the passage with the Oriental Pearl Tower centered behind for a striking composition;
  • Great for fashion street photography, urban portraits, and cover-worthy shots.

6. World Reception Hall Perspective

• Location: Core area of North Bund Riverside, near Manner Coffee and the International Passenger Center, part of the public living room space in the overall North Bund plan.
• Highlights:
  • Excellent view almost directly facing Lujiazui’s Four-Piece Set, a “textbook” spot for shooting city skylines;
  • During the blue hour, use a telephoto lens to compress the Four-Piece Set in the frame, combined with river lights for wallpaper-quality or promotional video aesthetics;
  • Ideal for tripod setups and long exposures to capture boat light trails and city night scenes.

7. North Bund International Passenger Center and Air China Center Facades

• Location: Around 500 East Daming Road (东大名路), Hongkou District, with the riverside side featuring docks and activity zones, and the inner side housing offices and commercial spaces.
• Main Highlights:
  • Air China Center’s Yellow Facade: Bold color blocks resembling National Geographic’s iconic yellow frame, perfect as a “frame within a frame” for portraits or cityscapes. After rain, use puddles on the ground for mirror effects;
  • North Bund Riverside Ice Rink: During the ice and snow season, a ~450㎡ real ice rink is set up on a boat on the Huangpu River, allowing skating with views of the Oriental Pearl Tower and the Three-Piece Set. Night lighting and ice reflections create a strong atmospheric vibe;
  • North Bund City Beach Carnival: In summer, this area hosts a ball pit entertainment zone, riverside pickleball courts, beach concerts, and markets, creating a fun contrast of dopamine colors and city skyline.

8. Maritime Lighthouse (Original Intention Lighthouse) and Limited Installations

• Location: Riverside side of the North Bund International Passenger Center, right by the river.
• Features:
  • The lighthouse is milky white with clean lines, decorated with fluttering ribbons and surrounding flower beds, presenting a vintage yet romantic harbor atmosphere;
  • During the winter ice and snow season, the lighthouse is dressed with a red scarf, giant bows, and other “limited skins,” becoming a popular Instagram spot;
  • Surrounding stairs and viewing platforms allow shooting the lighthouse and river views from different heights.

9. Violet Flower Sea

• Location: Flower bed area near the Maritime Lighthouse by the river.
• Highlights:
  • About 14,000 violet plants bloom from late winter to early spring, forming a vast flower sea;
  • Combined with the lighthouse, river views, and distant Three-Piece Set, it creates a romantic “flower sea + lighthouse + city skyline” scene;
  • Perfect for portraits, wedding photos, or travel shoots, with light or bright clothing complementing the flower sea.

10. Manner Coffee North Bund International Passenger Riverside Store & M stand North Bund Store

• Manner Coffee North Bund International Passenger Riverside Store:

  • Location: Riverside side of the North Bund International Passenger Center, near the riverside ice rink and Maritime Lighthouse;
  • Features: Panoramic floor-to-ceiling windows and outdoor seating, with the Oriental Pearl Tower and Three-Piece Set seemingly “hanging” outside the window. The circular frame in front of the store perfectly “frames” the Lujiazui scenery;
  • Great for lifestyle shots of “people + coffee + river view,” as well as dusk and night silhouette photos.

• M stand North Bund Store:

  • Location: Along the North Bund Riverside, between the Little Egg and International Passenger Center;
  • Features: Outdoor seating with wide views, allowing direct selfies with the Oriental Pearl Tower, another excellent spot for riverside coffee and portrait photography.

11. Magnolia Shopping Mall Rooftop Viewing Terrace & Festival Installations

• Location: Top floor and internal public spaces of Magnolia Shopping Mall, 501 East Daming Road, Hongkou District.
• Highlights:
  • The rooftop viewing terrace, known as the “Peak of Puxi,” offers about 270-degree panoramic river views overlooking the Huangpu River, Lujiazui, and North Bund skylines;
  • The L1 atrium is decorated during festivals with a “Dreamy Christmas Garden,” including a golden bell corridor and a snowing crystal ball house;
  • The B2 “Magnolia Market” creates a festive-themed street area around Chinese New Year, featuring paper-cut couplet stalls, candied haw carts, vintage lantern walls, etc., perfect for capturing holiday atmosphere photos.

12. Zhapu Road Bridge & Waibaidu Bridge (Walking Extension Highlights)

• Zhapu Road Bridge:

  • Although slightly south geographically, it is still within walking distance from North Bund;
  • Offers shots combining “century-old architecture with Lujiazui” in the frame, and was a filming location for the TV drama Romance in the Rain (情深深雨濛濛);
  • Suitable for city silhouette and light shots at dusk or night.

• Waibaidu Bridge:

  • A Shanghai landmark steel structure bridge, from the bridge or its side you can shoot the Lujiazui skyline through the steel beam gaps;
  • The structural lines contrast strongly with distant skyscrapers, creating dynamic tension in the frame;
  • Connected to the North Bund Riverside Promenade, it serves as a perfect finale for a full-day city walk.

13. Interactive Activities and Niche Experiences

• Miaozart Blue Cat Check-in Interaction:

  • Location: Next to Manner Coffee at the North Bund International Passenger Center, near the Taiping Road entrance;
  • Approximately 12 meters tall, visually striking when lit at night;
  • During the event, take the required number of photos and post on social media to receive New Year lucky bags or embroidered patches as small gifts.

• Riverside Handicraft Workshop & Brand Interactions:

  • On weekends during the ice and snow season, a riverside workshop offers DIY canvas bags, calendar rubbings, etc.;
  • Occasional brand events and mini-games provide fridge magnets, planners, canvas bags, and free fitness tests, adding fun to riverside strolls.

These highlights together create a multi-layered experience of the North Bund Riverside: from hardcore spots for professional creators to interactive installations and public spaces perfect for families, couples, and friends to enjoy casual check-ins.

Practical Tips and Precautions

1. Timing and Lighting Planning

• Best to arrive after 4 PM:

  • You can capture four different atmospheres continuously: daytime, sunset, blue hour, and night scenes;
  • Popular spots like the Little Dome Overpass, World Reception Hall, and Riverside Viewing Platform have the highest photo success rate during this time.

• Early morning is ideal for “clean shot” enthusiasts:

  • For photos with almost no people, visit the Little Dome Overpass, Riverside Viewing Platform, and similar spots early in the morning;
  • The soft light is perfect for minimalist compositions and city silhouettes.

• Winter ice and snow season:

  • Recommended to visit from dusk to nighttime to enjoy the ice rink and catch the hourly “Snowfall by the Riverside” from 5:00 PM to 8:00 PM;
  • Nighttime lighting combined with ice reflections creates a strong atmospheric effect.

2. Clothing and Gear Suggestions

• Winter warmth:

  • The riverside at North Bund (北外滩) is windy, with a noticeably lower perceived temperature than inland urban areas;
  • It’s advisable to wear thick coats, scarves, hats, and prepare gloves, especially important for nighttime shooting;
  • Ice skating requires cut-resistant gloves, which can be brought along or purchased on-site; children should change into dry clothes and socks promptly after skating.

• Summer sun protection and hydration:

  • When spending long hours on the riverside promenade and at the Beach Carnival area, be sure to apply sunscreen, wear a sun hat and sunglasses;
  • Carry water or replenish at cafes along the route to avoid heatstroke.

• Photo outfit tips:

  • Light or bright colors look cleaner and more transparent in scenes like the ice rink, violet flower fields, and riverside;
  • To create a “cool urban vibe,” choose black, white, or gray outfits paired with metallic accessories to echo the glass curtain walls and steel structures.

3. Crowd and Queue Management

• Overall, North Bund (北外滩) has significantly fewer crowds than The Bund (外滩), but the following areas may experience queues or crowd control on weekends and holidays:
  • Ice rink entrance and equipment rental areas;
  • Ice and snow markets, Beach Carnival, and other event markets;
  • Popular installations like Meowzart Blue Cat (喵扎特蓝猫);
• To capture clean shots or reduce waiting times, it’s recommended to:
  • Choose weekdays or Friday daytime whenever possible;
  • On weekends, visit popular spots at noon or early morning to avoid evening peak hours.

4. Safety Precautions

• Ice rink safety:

  • Ice skates can be dangerous; helmets, elbow pads, knee pads, and cut-resistant gloves must be worn;
  • Children must skate under parental supervision; beginners can rent seal-shaped skating aids;
  • Keep distance from others while skating and avoid chasing or rough play.

• Riverside and promenade safety:

  • Do not climb over railings or stand too close to slippery riverside edges when taking photos;
  • Wooden boardwalks and steps can be slippery after rain; wear shoes with non-slip soles and watch your step;
  • When shooting at night, travel in groups and prioritize well-lit main roads and riverside promenades.

5. Money-Saving and Off-the-Beaten-Path Tips

• ¥2 ferry instead of expensive cruises:

  • Walk from the lighthouse or riverside promenade to the ferry terminal and take the Huangpu River ferry for just ¥2 (~$0.30 USD) to enjoy night views from the water;
  • Compared to cruises costing hundreds of yuan, this is a cost-effective local favorite.

• Make full use of free photo spots:

  • The Little Dome, viewing platforms, Sailing Park, riverside promenade, World Reception Hall, International Port Building passage, Changzhi Road–Jiulong Road intersection, Zhapu Road Bridge, and Waibaidu Bridge (外白渡桥) are all free to access;
  • With time and effort, you can capture a full set of “city blockbusters.”

• Coffee instead of high-rise bars:

  • Order an affordable drink at a riverside café to enjoy views similar to those from rooftop bars;
  • A smart choice for budget-conscious visitors to experience “river views + atmosphere.”

6. Information and Tools

• Maps and navigation:

  • Recommended to use Amap (高德地图) or Baidu Maps, searching for key points like “North Bund Riverside Green Space (北外滩滨江绿地),” “North Bund International Guest Center (北外滩国客中心),” and “Magnolia Plaza (白玉兰广场)” for walking navigation;

• Metro and ferry info:

  • Use the official “Shanghai Metro” app or related mini-programs to check Line 12 schedules and transfer options;
  • Huangpu River ferry timetables can be found on official transport websites or on-site notice boards.

• Event and installation updates:

  • Before your trip, follow official accounts or hashtags related to “North Bund International Guest Center (北外滩国客中心)” and “North Bund Riverside (北外滩滨江)” on social media to learn about seasonal events like ice and snow season, Beach Carnival, and art installations, so you can adjust your itinerary accordingly.

7. Long-Distance Citywalk Preparation

• If you plan to walk from North Bund (北外滩) all the way to Waibaidu Bridge (外白渡桥), Bund Source (外滩源), and Nanjing East Road (南京东路):
  • The total walking distance can easily exceed 2 kilometers, and with photo stops and breaks, it often takes 6–7 hours;
  • Wear comfortable sports or walking shoes and carry some snacks and water;
  • Plan your return route in advance (metro stations or taxi pick-up points) to avoid excessive fatigue and long walks late at night.

---

Food and Coffee Around North Bund Riverside (北外滩滨江)

1. Riverside Cafés: Sip Coffee While Enjoying the Iconic Skyline

Manner Coffee North Bund Guoke Riverside Store (Manner Coffee 北外滩国客滨江店)

• Location: On the riverside side of North Bund Guoke Center, adjacent to the ice rink on the river and the maritime lighthouse area.
• Ambience Highlights:
  • Large floor-to-ceiling windows and riverside terrace seating, with the Oriental Pearl Tower and Lujiazui’s iconic trio seemingly “hanging” outside the window;
  • A circular frame installation in front of the store perfectly “frames” the Lujiazui skyline, making it a popular photo spot.
• Why Visit:
  • An Americano costs about ¥15 (~$2 USD), offering excellent value among riverside cafés;
  • In winter, hot lattes and hot chocolate are perfect for warming up after ice skating;
  • In summer, iced Americanos and cold brews are ideal for enjoying the river breeze and sunset on the terrace.

M stand North Bund Store (M stand 北外滩店)

• Location: Along the North Bund riverside, between the Mini Dome and Guoke Center, riverside side.
• Ambience Highlights:
  • Open-air seating with wide views directly facing the Oriental Pearl Tower and river scenery;
  • Stylish and design-focused décor, great for lifestyle photos combining coffee, portraits, and river views.
• Food & Drink:
  • Specializes in specialty coffee and creative drinks like signature lattes, cold brews, and sparkling beverages;
  • Offers a small selection of desserts and light meals, with average spending around ¥30–60 (~$4–9 USD) per person.

Glasshouse Cafés Around the World Reception Hall (世界会客厅周边玻璃房咖啡)

• Location: Along the riverside near the World Reception Hall, several glasshouse cafés are scattered here.
• Ambience Highlights:
  • Featuring large glass curtain walls and riverside views, with excellent natural lighting indoors;
  • Perfect for sitting down to organize photos and rest after shooting at the World Reception Hall.
• Price Range:
  • Around ¥40–80 (~$6–12 USD) per person, varying by brand and order.

2. Dining Inside Baiyulan Mall: From Snacks to Full Meals

B2 “Yulan Market” and Festival Snacks (B2 “玉兰市集”与节日小吃)

• Location: B2 floor of Baiyulan Mall, within walking distance from Metro Line 12, International Passenger Transport Center Station (国际客运中心站).
• Atmosphere:
  • During festivals, a “New Year Flavor” themed street is set up, featuring paper-cut couplets, candied hawk carts, vintage lantern walls, and more;
  • Great for strolling, snapping photos, and soaking in festive vibes.
• Food Options:
  • Traditional snacks like candied hawthorn, pastries, and small eats;
  • Affordable prices, with about ¥20–40 (~$3–6 USD) enough to satisfy a light appetite.

Jasmine Milk White (Drink Shop) (茉莉奶白)

• Location: B2 floor of Baiyulan Mall, near the “Yulan Market” area.
• Why Visit:
  • Focuses on milk teas and tea drinks, some products pair beautifully with the cityscape from the mall’s rooftop viewing terrace;
  • Travel notes mention “the newly opened Jasmine Milk White on B2 and the annual ice cream go perfectly with the rooftop view,” making it ideal to grab a drink and head upstairs to enjoy the river view.
• Average Spend: Around ¥20–30 (~$3–4 USD).

mufmuf Seafood Cuisine (Near Baiyulan Viewing Terrace) (mufmuf 渔味料理)

• Location: 3rd floor of Baiyulan Mall, with an open-air viewing platform outside.
• Cuisine Highlights:
  • Japanese and seafood dishes, including sashimi, sushi, and grilled items;
  • Perfect for those who prefer light or seafood flavors.
• Dining Experience:
  • After dining, you can step out to the viewing platform for photos with the Lujiazui skyline quartet;
  • Suitable for a formal meal before or after sightseeing.
• Average Spend: About ¥120–200 (~$18–30 USD).

Ying Shui Furong Sichuan Cuisine (映水芙蓉川菜)

• Location: 2nd floor of Baiyulan Mall.
• Cuisine Style:
  • Sichuan cuisine, known for its spicy, numbing, and fragrant flavors;
  • Travel notes especially recommend the “Sugar Beaten Bang Bang Chicken,” with classic dishes like spicy boiled fish and Mao Xue Wang also highly praised.
• Ideal For:
  • Friend gatherings, family outings, or visitors wanting a hearty Sichuan meal before or after sightseeing.
• Average Spend: Around ¥120–180 (~$18–27 USD).

3. North Bund Guoke Center Event Markets and Seasonal Specials

Ice and Snow Market (Winter)

• Location: North Bund Guoke Center Pier and surrounding plaza.
• Example Times: e.g., January 10–11, 17–18 from 13:00–21:00.
• Food & Drink:
  • Hot drinks: mulled wine, hot chocolate, hot coffee, winter exclusives;
  • Snacks: baked goods, burgers, fried chicken, fries, etc.;
  • Creative crafts: themed merchandise, handmade items.
• Price Range:
  • Depending on stalls, about ¥30–60 (~$4–9 USD) per person to sample various snacks and drinks.

Riverside Handicraft Booths

• Time: Weekends during the ice and snow season, 13:00–17:00.
• Details:
  • Coffee and hot drink stalls usually set up near DIY craft projects;
  • Great for grabbing a warm drink before or after participating in handicraft activities.

Summer Beach Carnival Market

• Location: North Bund Guoke Center riverside beach and plaza area.
• Food & Drink:
  • Chilled beverages, beer, cocktails for summer refreshment;
  • Barbecue, snacks, fried foods, ice cream, etc.;
  • Perfect for sipping drinks while enjoying beach concerts, creating a holiday vibe.

4. Local Snacks Nearby: The Lively Streets of Hongkou District

A 10–15 minute walk inland from North Bund Riverside leads to the Hongkou District’s residential streets, home to many local favorite snack shops:

Fuhe Noodle Shop (Near North Bund)

• Recommended Dishes:
  • Scallion oil noodles with rich soy sauce;
  • Pork rib rice cakes and other local specialties.
• Features:
  • Typical Shanghai-style noodle shop with strong, savory sauces;
  • Convenient for a simple lunch or dinner.
• Average Spend: Around ¥25–40 (~$4–6 USD).

Linlongfang Freshly Made Xiaolongbao (麟笼坊现包小笼)

• Specialty: Freshly made xiaolongbao and soup dumplings with thin skin and juicy broth.
• Ideal For:
  • Afternoon tea or light meals, paired with a small bowl of wonton or noodles;
  • Visitors wanting to experience Shanghai dim sum culture.
• Average Spend: About ¥25–35 (~$4–5 USD).

Jinbiao Shengjian King (金彪生煎王)

• Signature: Juicy pan-fried buns with golden crispy skin and succulent meat filling.
• Dining Tips:
  • Be careful of hot soup inside—bite a small hole first to release steam before eating;
  • Suitable for eating on the go or dining in with soup or side dishes.
• Average Spend: Around ¥20–30 (~$3–4 USD).

5. Ferry Terminal and Extended Dining at The Bund Source (外滩源)

• Near Gongping Road Ferry Terminal:
  • Convenience stores and snack stalls around the ferry station offer drinks and snacks for quick stops.
• The Bund Source and Nanjing Road Area (外滩源与南京东路一带):
  • If extending your itinerary to The Bund Source and Nanjing Road Pedestrian Street (南京东路步行街), you’ll find an extremely rich variety of dining options—from long-established local Shanghainese, Cantonese, Sichuan cuisine to trendy restaurants and dessert shops;
  • Ideal as a “final feast” area for your North Bund city walk, with flexible choices based on taste and budget.

Overall, the North Bund riverside line is dominated by cafés, light meals, and event markets, perfect for “eating while strolling.” For a formal meal, prioritize Sichuan and Japanese cuisine inside Baiyulan Mall or walk to Hongkou’s snack shops for convenient and authentic Shanghai flavors.

---

Accommodation Recommendations Around North Bund Riverside

1. High-End Hotels Along North Bund / Hongkou Riverside

The riverside area between 北外滩 (North Bund) and 外滩 (The Bund) hosts many high-end hotels and established riverside restaurants. Although they may not be directly next to the 小巨蛋 (Little Giant Egg), walking to the North Bund riverside is generally within an acceptable distance.

• Suitable for:

  • Travelers with a sufficient budget who want to enjoy views of the Huangpu River and Lujiazui skyline directly from their rooms;
  • Photography enthusiasts planning multiple trips to the riverside at dawn and night to capture different lighting.

• Advantages:

  • Excellent scenic resources, with some room types offering direct views of The Bund and Lujiazui;
  • Walking or a short taxi ride to key areas like North Bund Little Giant Egg, Navigation Park, Magnolia Square, and the International Passenger Center.

• Notes:

  • Prices tend to be higher; early booking is recommended during holidays and major events;
  • When booking, focus on keywords like “river view room” and “Bund view” to ensure the view meets expectations.

2. Mid-Range Business Hotels Near International Passenger Center Station

The area around 地铁12号线国际客运中心站 (Metro Line 12, International Passenger Center Station) features many business and mid-range chain hotels, offering good value for money.

• Location advantages:

  • About a 5–15 minute walk to the North Bund riverside, making it easy to commute back and forth;
  • Direct access to Metro Line 12 right outside, convenient for visiting city center attractions like Xintiandi, Tianzifang, Lujiazui, and People’s Square.

• Suitable for:

  • Visitors focusing on North Bund but also wanting to explore other city center sights;
  • Families or couples seeking a balance between budget and convenience.

• Room selection tips:

  • Search for keywords like “International Passenger Center Station,” “Dongda Ming Road,” and “Changzhi Road”;
  • Prioritize hotels within a 15-minute walk to the riverside and close to metro exits.

3. Budget Accommodation Around Sichuan North Road / Hongkou Football Stadium

If your budget is limited, consider staying within Hongkou District, such as around 四川北路 (Sichuan North Road) or 虹口足球场 (Hongkou Football Stadium).

• Transportation:

  • Multiple metro lines serve the area, with transfers available to Line 12 at International Passenger Center Station;
  • Usually within 3–4 stops by metro to North Bund, keeping commute times manageable.

• Local amenities:

  • Plenty of shopping malls, restaurants, supermarkets, and convenience stores nearby, creating a lively living atmosphere;
  • Ideal for backpackers or families staying multiple days in Shanghai who want to save on accommodation costs.

• Accommodation types:

  • A wide range of budget chain hotels, hostels, and serviced apartments;
  • When booking, pay attention to reviews mentioning “soundproofing,” “cleanliness,” and “distance to metro.”

4. Hotels Around The Bund / Nanjing East Road (Extended Options)

If you plan to explore 北外滩 (North Bund), 外滩 (The Bund), 外滩源 (Bund Origin), and 南京东路步行街 (Nanjing East Road Pedestrian Street) on foot, consider staying around The Bund or Nanjing East Road.

• Along The Bund:

  • Mostly high-end hotels and historic building conversions with higher prices;
  • Walking or a short taxi ride to North Bund riverside, perfect for guests wanting to “stay in the heart of the scenic area.”

• Around Nanjing East Road:

  • Offers a full range from luxury to budget hotels, providing many options;
  • Easy to stroll the pedestrian street and The Bund at night, with convenient metro or taxi access to North Bund during the day.

5. Practical Tips for Choosing Accommodation

• Focus on transportation:

  • Don’t insist on “staying right by North Bund”; as long as access to 地铁12号线国际客运中心站 (Metro Line 12, International Passenger Center Station) is convenient, you can easily arrange multiple trips back and forth in the morning and evening;
  • For photographers, quick access to North Bund at dawn and night is more practical than just having a “river view room.”

• Choose areas based on your itinerary:

  • If your main focus is “North Bund viewing spots + Ice and Snow Festival / Beach Carnival events,” prioritize hotels near International Passenger Center Station or along North Bund / Hongkou Riverside;
  • If you plan to visit many city center attractions (Yuyuan Garden, Xintiandi, Wukang Road, etc.), consider staying near transfer hubs like People’s Square, Nanjing East Road, or Shaanxi South Road, and take Line 12 daily to North Bund (about 20–30 minutes one way).

• Additional considerations for families with children:

  • Prefer mid-to-high-end hotels offering family rooms, children’s facilities, or play areas;
  • Keep the distance to North Bund riverside reasonable for easy midday rest and quick returns at night;
  • When booking, check details like “baby crib,” “extra bed,” and “children’s breakfast policy.”

Overall, the North Bund riverside experience depends more on transport convenience and time management than on “staying inside the scenic area.” As long as access to Metro Line 12’s International Passenger Center Station is smooth, you can comfortably plan multiple visits to North Bund at dawn, dusk, and night.

---

Sample Itinerary: Half-Day and Full-Day Citywalk Plans

A. Half-Day Itinerary (About 4–5 Hours): Classic First Visit to North Bund (北外滩)

Recommended for: First-time visitors to North Bund who want a mix of photography, river views, and coffee relaxation.

Suggested Time

• Start around 3:30–4:00 PM, walking from daylight into the blue hour and night scenes.

Itinerary

Stop 1: Arrival and Walk-In (About 20–30 Minutes)

• Take Metro Line 12 to International Passenger Transport Center Station (国际客运中心站), exit from Exit 3;
• Follow the sheltered route “office building corridor—revolving door—Maritime Park” to walk to the riverside;
• Along the way, get familiar with the surroundings, note the return route and nearest metro entrances.

Stop 2: North Bund Little Egg and Footbridge Reflections (About 40–50 Minutes)

• Arrive at North Bund Riverside Green Space, first head to the Little Egg:
  • Look for mirror or glass reflections on the footbridge ahead to capture “upside-down world” reflection shots;
  • Then walk to the footbridge behind the Little Egg to shoot the sphere and the “trinity” combination from different angles;
• Try various focal lengths—wide-angle, standard, and telephoto—to shoot portraits and city silhouettes.

Stop 3: Riverside Viewing Platform and Maritime Park Stroll (About 40–60 Minutes)

• Walk from the Little Egg to the North Bund Riverside Viewing Platform:
  • Use a wide-angle lens to capture the grand scene of “Little Egg + Huangpu River + Lujiazui Four Towers”;
• Then slowly stroll along the Maritime Park and Riverside Promenade:
  • Take a short break on the riverside benches to enjoy the river breeze and city skyline;
  • If the weather is clear, shoot colorful clouds and water reflections around sunset.

Stop 4: Riverside Coffee Break (About 60 Minutes)

• Continue walking south along the river to Manner Coffee North Bund Guoke Riverside Store (Manner Coffee 北外滩国客滨江店) or M stand North Bund Store (M stand 北外滩店):
  • Find a seat on the terrace or by the floor-to-ceiling windows and order a coffee or drink;
  • Use the round frame in front of the store or terrace railing to shoot lifestyle photos of “people + coffee + river view”;
  • This is an ideal time to wait for the blue hour and city lights.

Stop 5: World Reception Hall and Guoke Center Night View (About 40–60 Minutes)

• After coffee, walk to the World Reception Hall and North Bund Guoke Center area:
  • Use a telephoto lens in the World Reception Hall area to compress the “Four Towers” skyline;
  • Observe the yellow facade of the Air China Center and surrounding light installations, looking for good corners for night portraits;
• During the winter ice and snow season, you can also visit the ice rink on the river and the lighthouse’s “winter skin” to capture light and ice reflections.

Stop 6: Return or Extend (About 20–30 Minutes)

• If tired, walk back the same way to International Passenger Transport Center Station to take the metro;
• If you still have energy, continue south along the riverside, reserving time for the next day or future trips to explore Zhapu Road Bridge (乍浦路桥) and Waibaidu Bridge (外白渡桥).

---

B. Full-Day In-Depth Itinerary (About 7–8 Hours): From Magnolia Plaza to Waibaidu Bridge (外白渡桥)

Recommended for: Photography enthusiasts and travelers who enjoy long citywalks and want a comprehensive experience of North Bund and surrounding urban scenery.

Suggested Time

• Start around 11:00 AM near Magnolia Plaza (白玉兰广场), walking all the way to Waibaidu Bridge or Bund Origin (外滩源) at night.

Itinerary

Stop 1: Magnolia Mall and Viewing Rooftop (About 1.5–2 Hours)

• Take Metro Line 12 to International Passenger Transport Center Station (国际客运中心站), exit from Exit 3, then walk to Magnolia Plaza (501 East Daming Road, 东大名路501号);
• Inside the mall:
  • Grab a quick snack or drink at the B2 “Magnolia Market” (玉兰市集), such as jasmine milk tea;
  • Take the elevator to the rooftop viewing terrace to overlook the Huangpu River and Lujiazui skyline;
  • If near noon, dine at “Yingshui Furong Sichuan Cuisine” on the 2nd floor or “mufmuf Seafood Cuisine” on the 3rd floor, and take photos on the outdoor viewing platform.

Stop 2: North Bund Riverside Green Space and Little Egg (About 1.5–2 Hours)

• Walk from Magnolia Plaza to North Bund Riverside Green Space and Little Egg:
  • Experience the ground-level view of Lujiazui and the Huangpu River again;
  • Complete reflection and portrait shots on the footbridges around the Little Egg;
  • Climb the riverside viewing platform for panoramic wide shots.

Stop 3: Riverside Coffee and World Reception Hall (About 1.5–2 Hours)

• Walk south along the riverside promenade to Manner Coffee North Bund Guoke Riverside Store or M stand North Bund Store:
  • Take a longer break here, sipping coffee while organizing your morning photos;
• Then head to the World Reception Hall and International Port Building Passage:
  • Try low-angle telephoto shots of “people + close-up of Oriental Pearl Tower” in the passage;
  • Scout the World Reception Hall area in advance for blue hour shooting.

Stop 4: Guoke Center and Lighthouse Area (About 1–1.5 Hours)

• Continue walking along the river to North Bund Guoke Center Pier and Maritime Lighthouse:
  • In winter, enjoy the ice rink and ice and snow market on the river, capturing light and ice reflections;
  • In early spring, shoot portraits and floral scenes around the violet flower fields near the lighthouse;
  • In summer, experience the beach carnival and ball pit entertainment area.

Stop 5: Blue Hour and Night Photography (About 1–1.5 Hours)

• Return around sunset to the World Reception Hall and Riverside Viewing Platform area:
  • Use a telephoto lens to compress the “Four Towers” skyline and river lights;
  • Try long exposures to capture boat light trails;
  • Re-shoot night reflections and city silhouettes near the Little Egg.

Stop 6: Zhapu Road Bridge / Waibaidu Bridge and Bund Origin (About 1.5–2 Hours)

• Continue south from North Bund Riverside to visit in order:

  • Zhapu Road Bridge (乍浦路桥): Capture the classic shot of “century-old architecture + Lujiazui skyline” in one frame;
  • Waibaidu Bridge (外白渡桥): Use the steel structure frame contrasted with distant skyscrapers for night scenes and portraits;
  • Bund Origin (外滩源): Stroll through the district where historic buildings and modern commerce blend, feeling the fusion of old and new Shanghai.

• If you have energy left, continue walking to Nanjing Road Pedestrian Street (南京路步行街) to end your day and choose a restaurant for dinner.

---

C. Family and Couple Themed Itinerary Examples

Family Half-Day (Winter Ice and Snow Season, About 3–4 Hours)

1. Exit Metro Line 12 at International Passenger Transport Center Station, Exit 3, walk to North Bund Riverside Green Space;
2. Brief stops at the Little Egg and Maritime Park, letting kids play on the grass and paths;
3. Head to North Bund Guoke Center’s river ice rink for about 1–1.5 hours of skating;
4. Visit the ice and snow market and riverside handicraft workshop for simple DIY activities;
5. Rest with hot drinks at Manner Coffee North Bund Guoke Riverside Store, decide whether to briefly visit the lighthouse area for photos depending on the kids’ mood;
6. Return to the metro station or take a taxi back to the hotel before evening.

Couple’s Evening Date (About 3–4 Hours)

1. Arrive at International Passenger Transport Center Station in the evening, walk to Manner or M stand, enjoy coffee while watching the sunset;
2. After sunset, head to the maritime lighthouse and violet flower fields area for romantic portraits and silhouettes;
3. Capture city night scenes during blue hour at the World Reception Hall or Riverside Viewing Platform;
4. Depending on time and energy, choose to:
   • Walk to the ferry terminal and take the ¥2 ferry (~$0.30 USD) to Pudong, enjoying the night view from the river;
   • Or slowly stroll back along the riverside promenade to the metro station, taking extra night and lifestyle shots along the way.

With these sample itineraries, you can freely add or skip stops based on your time, energy, and interests, turning your North Bund riverside visit into a relaxed yet productive citywalk experience.